Social media has changed the retail business.

And with many companies facing serious threats from the likes of Amazon and other major online retailers, this helping hand couldn’t have arrived any sooner. Thanks to platforms such as Twitter and Facebook, retail brands of all shapes and sizes can build highly-engaged audiences that can help them raise awareness, boost website footfall and drive sales.

This infographic takes a closer look at the impact of Twitter on five major brands – LG, Virgin America, Cadbury, Cirque Du Soleil and Porsche.

(Source: Wishpond.)