Posts Tagged ‘Advertising’
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The battle between iOS and Android is on-going, but one thing is certain, iOS Facebook users are more lucrative for advertising. According to Nanigan’s analysis of over 200 billion Facebook ads, iOS ads are proving to be 1,790% more profitable than their Android equivalent. Furthermore, Android ads are actually giving negative returns on investment.
Retailers are realizing significantly greater return from audiences on iOS than audiences on Android, as measured by both RPC and ROI (see Figure 11 and Figure 12). For the first three quarters of 2013, RPC on iOS averaged 6.1 times higher than Android and ROI on iOS averaged 17.9 times higher than Android.
Sony’s latest Hong Kong ad campaign for its waterproof Xperia is a cute story about how Water and Sony became BFFs. It doesn’t have a catchy tune like Australia’s Metro Train’s Video, Dumb Ways to Die, but who doesn’t like to have friends?
In this first video, Water meets Sony after killing off some other less-waterproof “friends,” including an iPhone jumping rope.
Do you like the idea of having a free eBook that is brought to you by Clorox? Get used to it, because ads in eBooks might be just around the corner. Online publishing community site WOWIO announced approval today for a patent that will let them serve ads in eBooks.
The press release explains more: “The United States Patent and Trademark Office has issued a Notice of Allowance for a broad patent application covering a variety of methods that allow for the delivery of ads in eBooks, including contextual ads based on the personal information or demographic criteria of the reader.” The patent gives WOWIO the rights to 32 specific technology claims for the next 20 years.
Ads in books are not an entirely new concept. For years trade paperbacks have included ads for other books within them. But the idea of ads popping up in front of content can be a bit annoying when you are trying to escape into a story. But then again, like the Internet or television, ads in eBooks are a great way to support free content. What do you think that ads?