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Posts Tagged ‘Advertising’

The Most Exciting Use of Mobile for Advertising We’ve Ever Seen

Ads are pretty easy to hate, but some go escalate to virality because they explore a sense of human ingenuity that’s just impossible to ignore. Like these motion ads from Adtile.
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Motorola’s Awesome Print Ad Will Have Clever Digital, Interactive Buttons

Interactive advertising have been common on desktop and smartphones, but what about print? This January, we will see just that in Wired Magazine, in the form of a Moto X print ad from Motorola.

The phone’s interactive ad is a novelty color changing design powered with tiny wires and an equally tiny battery. Pushing on the buttons below the phone will automatically change the color of the Moto X smartphone. It’s a clever way to get people excited about print and magazines.

Facebook Ads Are Much More Profitable on iOS than Android

The battle between iOS and Android is on-going, but one thing is certain, iOS Facebook users are more lucrative for advertising. According to Nanigan’s  analysis of over 200 billion Facebook ads, iOS ads are proving to be 1,790% more profitable than their Android equivalent. Furthermore, Android ads are actually giving negative returns on investment.

Retailers are realizing significantly greater return from audiences on iOS than audiences on Android, as measured by both RPC and ROI (see Figure 11 and Figure 12). For the first three quarters of 2013, RPC on iOS averaged 6.1 times higher than Android and ROI on iOS averaged 17.9 times higher than Android.

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Sony Xperia Promotes Waterproof Phone with Cute Animated Series About Friendship

Sony’s latest Hong Kong ad campaign for its waterproof Xperia is a cute story about how Water and Sony became BFFs. It doesn’t have a catchy tune like Australia’s Metro Train’s Video, Dumb Ways to Die, but who doesn’t like to have friends?

In this first video, Water meets Sony after killing off some other less-waterproof “friends,” including an iPhone jumping rope.

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WOWIO Secures Patents For Ads In eBooks

Do you like the idea of having a free eBook that is brought to you by Clorox? Get used to it, because ads in eBooks might be just around the corner. Online publishing community site WOWIO announced approval today for a patent that will let them serve ads in eBooks.

The press release explains more: “The United States Patent and Trademark Office has issued a Notice of Allowance for a broad patent application covering a variety of methods that allow for the delivery of ads in eBooks, including contextual ads based on the personal information or demographic criteria of the reader.” The patent gives WOWIO the rights to 32 specific technology claims for the next 20 years.

Ads in books are not an entirely new concept. For years trade paperbacks have included ads for other books within them. But the idea of ads popping up in front of content can be a bit annoying when you are trying to escape into a story. But then again, like the Internet or television, ads in eBooks are a great way to support free content. What do you think that ads?