Build a Social Media Video Strategy

Plan and execute video marketing for your brand



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Welcome to Build a Social Media Video Strategy

Social media success requires a strategic approach and multi-media content—articles, infographics, images and most importantly, video. But what’s the right way to leverage video in your brand’s social communities? This course will teach you how to plan and execute a video strategy from start to finish.

Discover platform-specific best practices across Facebook, Twitter and Instagram, and walk through the process of brainstorming and identifying video topics and content ideas for your brand. Learn the essential elements of an effective distribution plan and find out how to set performance goals to measure your campaign's success. By the end of the course, you will know how to set your brand up with a smart, effective social video strategy that will sell products, build engagement and strengthen a loyal social following.

Skills You Will Learn

Research the competition and trends to identify ideal video content for your audience

Brainstorm video topics and types, and identify the kind of video(s) you want to create (how-tos, company culture, explainers and more)

Create a high-ranking video in Google

Choose appropriate social media platforms based on your audience and content topics/types

Develop your video vision and goals—what do you want your audience to do with your content?—to ensure you develop relevant content

Establish Key Performance Indicators (KPIs) at the outset of your campaign to measure your campaign's success

Improve view count, play rate, engagement, social sharing, click-thru rate and conversion rate

Create a content distribution plan—when and on what platform you will release your videos

Measure engagement and overall success of your video content

2h 3m
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