Welcome to Content Marketing Essentials: Repurpose Your Content
If you’re looking to amplify your content marketing efforts with a minimal investment, repurposing content should be your next step. In this course, learn why repurposing is essential to expand your audience reach, optimize time and money with re-use and keep your brand continually updated with fresh, relevant content. You’ll also learn the 4-step repurposing process, including identifying core content areas and breaking large assets into smaller, repurpose-able parts.
Skills You Will Learn
Understand why repurposing content is an essential addition to any content marketing strategy
Utilize bricks/feathers and hubs/spokes when determining how content assets can be broken and repurposed
Execute the 4-step content repurposing process, with real world examples
Content Marketing Essentials: Repurpose Your Content
- Lesson 1: Content Marketing Essentials: Repurpose Your Content