Welcome to Facebook Engagement 101
So you have followers of your Facebook account and now what? It's your job to make sure they keep coming back and engage with your content by liking, sharing and commenting and ultimately, coming back. This course gives you the nuts and bolts of how to set yourself up and maintain your Facebook following through strategic interaction and valuable content, as well as foundational tactics like optimizing your profile.
Our in-house social media pro who will walk you through everything from setting up your page to creating the perfect post, you'll get some basic tools to help keep you organized, and you'll even find out how to use video (the most effective form of content) in your marketing strategy. After you're done, you'll be ready to build and boost your Facebook brand like a pro.
Skills You Will Learn
How to set up your Facebook page with your audience in mind
Identify and set your page goals (likes, establish a sales funnel, build word of mouth, etc.)
Optimize your profile with details like a clear About section and mission statement
Components of a perfect post
How to build a content calendar based on your audience and brand capabilities
Use Facebook live (plus your ultimate checklist for doing it right)
Third party tools to implement to smooth out your workflow and make planning and execution easier
Elements of building a community as well as what you need to do to manage members once you have them
Session 1
Facebook Engagement 101
- Laying the Groundwork
- Compelling Content
- Video Marketing
- Community Building
