Welcome to Skills in 60: Native Advertising
As the click-through rates for banner ads continue to fall, marketers have turned to native advertising to promote brand engagement and awareness. In under an hour, learn how to use native advertising to grow your reach and enhance user experience, while maintaining transparency and building trust with your audience.
Skills You Will Learn
How to use native advertising to seamlessly highlight sponsored content, while not “tricking” consumers into reading/viewing it
Identify the key differences between Content Marketing vs. Traditional Online Advertising
Understand how consumers perceive native advertising, and how this can inform your marketing strategy
Navigate the ethics of content marketing
When to pitch native advertising as the right tool/marketing solution to a client
Session 1
Content Marketing vs. Traditional Online Advertising
- Understand the differences between Traditional Online Advertising vs. Content Marketing, the brief history of content marketing, where it stands now and its growth potential
Session 2
How Branded Content and Native Advertising Work Together
- Learn how native advertising and branded content work together, view visual examples of native ads driving to native landing pages, and learn how consumers perceive it
Session 3
The Do’s and Don’ts of Content Marketing
- Understand the ethics of content marketing -- the delicate balance of making native advertising feel synergistic with your site, without tricking consumers into thinking its editorial content
Session 4
When To Pitch Native Advertising/Content Marketing
- Learn when to pitch native advertising as the right tool/marketing solution to a client based on key words and call-outs
