New news outlet embraces “advocacy journalism” — The term “advocacy journalism” is not one that most reporters want attached to their names. Politico’s Patrick Gavin reports that the founders of a new outlet, however, embrace the term. David Darg and Bryn Mooser (we assume that’s his real name) partnered with actors Ian Somerhaider and Sophia Bush to launch RYOT.org, which calls its readers into political advocacy after reading news stories. A story about a surfer’s “insane trick,” for instance, encourages readers to “check out the Surfrider Foundation,” an organization that works to protect beaches for surfers. Darg said the model is “maybe a little radical” but he thinks the younger generation will embrace it, while older generations “may be a bit stuck in their ways.” So far, traffic to the site has been growing much faster than Darg and Mooser expected.
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