Today’s “Dumbass Pitch” comes from Nadine Lajoie, author of Win the Race of Life, and her publicist Debbie Jonas at Mediaproductions.tv. Here’s how it goes. As you may have heard, a plane crashed this weekend and Facebook executive Sheryl Sandberg—who was not on the flight but also has a book to promote—managed to shrewdly turn this crash into a story about herself with a Facebook post about how she was almost, but not, on that plane.

Not to be outdone by such ninja-like PR skills, Lajoie and Jonas tell us Lajoie is also available to talk about the crash, or more specifically, about the benefits of being grateful. Sandberg was grateful she wasn’t on the plane that crashed. Get it?

But forget about Sandberg. Some fun facts about Lajoie that we couldn’t care less about and neither should you: She’s American’s “High Speed Success Coach,” she sings like an angel (?), and she co-authored a book called Fight for your Dreams.

They provide a list of questions Lajoie can answer, but we think we can take a stab at them on our own…

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