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Newspaper Exec: Print Media Gave Away the Cheeseburger

MashableLogoThings sometimes have a funny way of working out on a media blog. This morning, we told you about the appointment of two new EICs at Fashionista. This afternoon, it’s time to highlight one of the final contributions to Mashable by Lauren Indvik, one of those capable incoming individuals.

Right now in the U.S., three of the most intriguing newspaper concerns are Robert Allbritton‘s Capital New York (to go along with Politico), Jeff BezosWashington Post and Aaron Kushner/Eric Spitz‘s Orange County Register. Indvik’s Q&A with Spitz covers some by-now familiar Register territory, although he starts off with an analogy that we had not previously heard:

“The key decisions [the newspaper industry] made — and they were the worst decisions anyone has made in my memory — they made 20 years or so ago. They took their core product, the news, and priced it at free.”

“If you are McDonald’s, you can give away straws, napkins, Wi-Fi and really nice TV sets that everybody can watch, but you can’t give away cheeseburgers.”

Spitz touches on several other compelling corporate analogies and outlines in detail what he and Kushner have implemented so far. Nice work, future Fashionista!

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.