They are just three little words. But the media community shudder that goes along with community.ew.com is much larger.
Per Lucia Moses at DigiDay, the once-venerable pop culture king of newsstands and weekly subscriptions is formally stooping to the level of unpaid contributors. Complete with double-speak or maybe even, in this case, triple:
“The expansion here hopefully allows us to tap into new audiences who are increasingly having conversations in fragmented locations,” said Liz White, general manager of EW.com and people.com.