Starting with the January 2010 issue, the magazine will celebrate its 125th anniversary by increasing its size 10 percent. The new dimensions: 8-1/4 x 10-7/8 inches (up from 7-7/8 x 10-1/2 inches).
Considering magazines are responsible for the destruction of 63 million trees a year in the United States alone, we’re not sure a bigger issue is really what we need.
The magazine will raise its cover price and drop its rate base from 4.6 to 4.3 million.
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