Not too long ago, the idea of someone putting out a press release about Newsweek would have seemed foolish. Or at least, a press release that does not transition at some point to words like: “And so, it is with deep regret…”
But there it is. This morning, IBT Media’s proud declaration of what can be found by some 400,000 tablet subscribers in the first edition of its brand-name acquisition:
“We are extremely excited about the launch of this first issue,” said editor-in-chief Jim Impoco. “We’ve assembled an extraordinarily talented group of journalists who are committed to maintaining the quality and editorial integrity of the franchise and who will help lead Newsweek into its new era.”
The cover story, “The Phantom Menace: Exploding Iran’s Nuclear Threat Myth,” attempts to gauge the actual level of Iran’s nuclear threat. Other articles include a look at parents who tout their kids’ accomplishments on social media (“Facebook Moms“) and a sensational love triangle (“Supreme Court Takes On the ‘Toxic Avenger’“).
IBT has also renamed some familiar Newsweek sections. “Culture” becomes “Life/Style”; “Newsmakers” is now “Downloads”; and “Better World” has given way to “New World”. It is indeed a new Newsweek world, a wholly unexpected one that IBT chief content officer Johnathan Davis adds id is being thoroughly modernized. Various articles from each issue are also being made available at newsweek.com.
The press release includes the fullest list yet of journalists hired for this enterprise by IBT Media. An exciting day for an age-old brand.