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Posts Tagged ‘Barbara Friedmann’

Elle Decor Names Associate Publisher

Elle Decor has named David Hamilton associate publisher, advertising. Hamilton comes to the magazine from Tasting Table, where he served as chief revenue officer since early 2012.

Prior to his time at Tasting Table, Hamilton was Details’ associate publisher. Previously he served as Interview’s publisher for two years.

“I am thrilled to welcome David to the Elle Decor team,” said Barbara Friedmann, Elle Decor’s vice president, publisher and chief revenue officer, in a statement. “He’s been a fan of the magazine for years and truly understands the magazine’s point-of-view. With his diverse experience and extensive contacts, he will be an invaluable asset to our team.”

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Scottie Pippen Mixes It Up With the Media Mob & Does Rosie Have a New Lady Love?

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Things have been pretty busy at Michael’s this week. On Monday, none other than James Bond aka Daniel Craig dropped by. (“His eyes are so blue!” cooed one smitten staffer). Yesterday, a very laid back Rosie O’Donnell showed up with, so we’re told, a new lady love in tow, and they didn’t have to wait for one of the coveted tables at the very front of the restaurant. They settled for something further back. Today, the usual Wednesday SRO crowd started showing up well before the appointed lunch hour, leaving plenty of time for air kissing and glad handing all around.

I was joined today by Lisa Sharkey, HarperCollins’s senior vice president and director of creative development. Lisa is one hot property herself having spent 25 years in television including stints at Good Morning America, Inside Edition and Al Roker‘s production company before making the switch to publishing four and a half years ago. “The skills were totally transferable. I wanted to bring the TV model to books. I love authors. When I was in television, I was always drawn to them. Now, I consider my authors part of my family and have great relationships with them,” Lisa tells me. “I’m much happier in book publishing because there is more time to spend on a projects. Books have the power to last for generations.” Now, anyone who is anyone — or who wants to be someone — is after Lisa to publish their books. This season, Lisa had no less than four books on the New York Times best seller list, including How to Love an American Man (currently being shopped as a film project by United Talent Agency), football phenom Tim Tebow‘s Through My Eyes, and soap opera diva Susan Lucci’s memoir,  All My Life (We really loved the scathing epilogue she added to the paperback edition taking ABC president Brian Frons to the woodshed for cancelling the beloved soap, All My Children. Go Susan!)

Lisa has a full slate of upcoming books where there is something for everyone. Later this month, actress Carre Otis‘ no-holds barred memoir, Beauty Disrupted, will tell all about her relationship with Mickey Rourke. Due out in November, Imperfect Justice by Jeffrey Ashton is sure to make headlines when the Casey Anthony prosecutor offers his version of what happened behind the scenes of her trial and why is he completely convinced of Anthony’s guilt. “The prosecutor’s story is the real story of the trial. He’s got a lot to say,” says Lisa. No doubt.  On the other end of the spectrum, HarperCollins has a slew of celebrity titles this fall including the first novel penned by those ubiquitous Kardashian sisters, which was Lisa’s idea. The book, due out November 15, spins a fictional (but no doubt inspired by real life) tale of three sisters growing up with a famous father in Hollywood. “The fun is trying to figure out what’s real disguised as fiction,” says Lisa. There was quite a fracas coming up with a title. Lisa wanted to call it Keeping Up but, she told me, the powers that be at E! put the kibosh on the idea saying that was their brand. Lisa then came up with the idea of launching a contest on Twitter asking followers to come up with their own titles. The winning entry, Dollhouse, was submitted by a gal named Courtney who will herself be written into the book as a wedding planner. Savvy Lisa, who is always coming up with clever ways to market her books, decided the cover will be in leopard print and is hoping to do a special edition adorned with Swarovski crystal (“Kim loves bling!”). The sisters’ fans can also turn the cover over for a special keepsake poster that is sure to find its way into plenty of teen bedrooms.

As for the general state of the industry, Lisa weighs in with this: “Publishing is in a new transformative stage. The new wave of eBooks has opened up a world of possibilities. For those who are addicted to technology and books, it’s the perfect fit.”  To wit: HarperCollins’ eBook version of Sammy Hagar‘s best selling memoir, Red: My Uncensored Life in Rock, featured enhanced content that included a sit-down with Hagar talking about his career at the end of each chapter. Lisa and her team expect the eBook version of Gregg Allman‘s yet-to-be-titled memoir due out next year to have a wide range of enhanced content. By the way, I got a glimpse of the book’s stunning cover and it has best seller written all over it.

Here’s the rundown on today’s crowd:

1. Fashionista Mickey Ateyeh with an impressive crowd of power lunch gals: producer Fran Weissler, Fern Mallis (looking fabulous since being on the mend from two broken elbows), Cindy Lewis, Barbara Cutler and Laurie Tisch

2. Six-time NBA champion with the Chicago Bulls, Scottie Pippen, with PR gal Tammy Brooks and some other lovely looking ladies we didn’t get to meet.

3. Proprietor Michael McCarty holding court with Mort Hamburg (Nice to meet you!) and another formidable looking fellow

4. Peter Brown with the very chic Judith Czelusniak. Read more

Fake Invoices Being Sent to Elle Decor Advertisers

Elle Decor Vice President and Brand Publisher Barbara Friedmann just sent out a letter alerting its advertisers of a scam. Apparently a company calling itself J.W. Grieves or JWG Media is sending fake invoices out, seeking to collect payment in the name of “E Decor.”

Friedmann says in the letter that the company “is not authorized to sell advertising space for Elle Decor and has no association whatsoever with us.”

Elle Decor is currently seeking legal action, so bad boys, bad boys, whachu gonna do? Whachu gonna do when they come for you?

Check out the letter after the jump.

Read more

Elle Decor Raises Rate Base, Expands Ad Staff

elle decor.jpgWho said the shelter category is dead? After finishing the year as the leader in ad sales for the category, Elle Decor said today that it was raising its rate base by 10 percent — from 500,000 to 550,000 — starting with its March 2010 issue. The magazine said it will deliver an average circulation of 588,000 through the first half of next year.

The Hachette Filipacchi pub also expanded its ad sales team, promoting Matthew Talomie to the position of advertising director and appointing Linda Tullio, formerly of the recently shuttered Metropolitan Home, New York manager for Elle Decor.

“Matthew has been a creative, resourceful member of our staff for the last two years; this new role will allow him to contribute even more to our success,” said Elle Decor publisher Barbara Friedmann. “Linda’s 11 years with Metropolitan Home have made her an invaluable resource; this new position allows her to share her expertise.”

And although Elle Decor nabbed the top spot in ad pages in the shelter category — for the first time in its 20-year history — its success is no doubt related to the closure of other shelter mags like Domino, Southern Accents and Metropolitan Home, whose “highest-quality subscribers” have been added to Elle Decor‘s readership, resulting in the rate base increase, the magazine said today.

Related: Breaking: Hachette Shutters Metropolitan Home