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Posts Tagged ‘Caroline Little’

Good News: More People are Visiting Newspaper Websites

Okay so maybe this isn’t such great news for print purists.

But according to an analysis of comScore data performed by the Newspaper Association of America, newspaper websites in the fourth quarter of 2011 averaged more than 111 million monthly unique visitors, an increase of more than 6 million compared with the same period a year ago. Growth!

In addition, a comparison of newspaper website usage data year-over-year for the fourth quarter showed that average daily visitors increased by more than 3 million, or nearly 15 percent. Unique visitors increased nearly 6 percent, while total minutes increased 14 percent.

Not only are more people visiting, they’re also staying longer.
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NYTimes.com Pay Wall: Media CEOs, Editors And Bloggers Weigh In

nytimescom.jpgWith The New York Times‘s pay wall a year away and its details vague, there are many questions still left to be answered. What will this metered system really look like? What will it actually cost? Will it send bloggers to link to other news sources and deter readers and advertisers? Although they don’t have all the answers, media insiders have their opinions, so we went to them for feedback on the Timesannouncement today. Read their thoughts below.

Arianna Huffington, editor-in-chief of The Huffington Post:

“This announcement is about a change of policy that is a year away — which is a lifetime in Internet years. The Huffington Post remains committed to the linked economy, and to building a sustainable business that gives our bloggers, editors, and reporters the widest possible audience for their work.”

Caroline Little, CEO North America of Guardian News & Media:

“If the Times begins to charge consumers for their content, I am sure they will do it in a way to maximize traffic from Google and the like. No doubt they will lose some of their readers, but they are most likely to be focusing on keeping their loyal readers, not the ones who come in and out of the site who don’t even know they are on the site. One word of caution: charging for content seems to be the new answer for a weakened industry but it’s not the silver bullet. It is going to take new revenue streams, continued reduction in costs and a strong ad market.”

Alan Meckler, CEO of WebMediaBrands:

“This is not a huge game changer. One can still see big parts of the Times for free. If you are a print subscriber you have total access. NYT will get extra revenues online without greatly hurting its online readership. I have to presume that should the 2011 test work well that the NYT might go further in 2012 by increasing charges and paid online use.”

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Caroline Little: Pay Walls Are Not “The Silver Bullet”

carolinelittle.jpgMediabistro.com has an interview today with Guardian News & Media’s North American CEO Caroline Little, a former Washington Post Co. digital executive who left that company last year. She joined the British media company as a consultant and was later named CEO. Now she’s in charge of marketing The Guardian‘s Web site to U.S. advertisers, with the help of a new stateside ad team.

Since Little has watched digital media since its beginnings we were eager to hear what she had to say about the prospect of making money off online advertising revenues and pay walls. To that end, she said those sorts of payments were just the beginning — media companies are going to have to find other sources of revenue in order to survive, she said:

“I think everybody’s trying to figure out how not to be so dependent on advertising. The funny thing is, newspapers in print have always had at least 80 percent of their revenue come from advertising. So I think everybody is trying to look at different lines of business. I think paying for content is just one revenue stream. I don’t think it’s going to be the silver bullet.”

Read on for more from Little’s interview

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Condé Nast Update: Layoffs At Glamour And A Dating Site

glamour cover.jpgIf you thought you were done hearing about layoff reports coming from Condé Nast, think again.

On Friday, Gawker reported that seven people were laid off at Glamour on the sales side.

Then came the news that the media company was launching a dating site, TrulyMadlyDating.com, sponsored by Glamour.com and GQ.com. Will this new revenue stream be enough to keep the company out of the red?

Last month, we interviewed Caroline Little, the North American CEO of Guardian News & Media, which publishes the British newspaper The Guardian. We asked what we always ask very powerful media people: can digital advertising replace what we’ve lost in print ads?

Little’s response was a resounding no. She said print publications were going to have to look for alternate streams of revenue, and she specifically pointed to a dating service that the Guardian operates in the U.K. called Soulmates. “You could use that in local markets,” Little said of U.S. publications.

Looks like Condé Nast is well on its way to taking that advice.

Party Photos: Monday’s Mediabistro Women’s Magazine Editors Panel

dessert panel.jpg

From left: Hearst‘s Nicole Stagg, Jennifer Salant of Glam Media, Newser.com‘s Caroline Miller, Caroline Little CEO North America of Guardian News & Media, Lonny founder Michelle Adams and comedienne Sara Benincasa

Monday night Mediabistro.com hosted Dessert & Discourse, a panel and discussion for women’s magazine editors.

While panelists and attendees talked about the digital future of the magazine industry, our photographer clicked away. Now you can see all the photos here.

VIDEO: Women’s Magazine Editors Lead The New Media Movement

Learning To Take A Risk: Mag Editors Meet To Discuss The Move From Print To Digital

dessert.jpgThe move from print to digital publications was the topic of the moment at mediabistro.com’s annual event for women’s magazine editors last night at ilili. (But really, isn’t it the topic of the moment at every media event these days?)

On hand to discuss were some female leaders in the digital field: Michelle Adams, the founder of new online shelter magazine Lonny; Caroline Little, former CEO of The Washington Post Co.’s digital side and current CEO of North America for Guardian News & Media; Newser co-founder and editor-in-chief Caroline Miller; Glam Media’s Jennifer Salant and founding editor of Hearst‘s Delish.com and RealBeauty.com, Nicole Stagg. We also ran into lots of online editors like Betsy Fast from InStyle.com and Julie Hochheiser from Seventeen.com (now senior Web editor of Hearst‘s Teen Network) and we shared a table with Folio Associate Editor Vanessa Voltolina, WWD Senior Accessories Editor Roxanne Robinson-Escriout, BusinessWeek.com Community Editor Diane Brady and Barbara Brody and Annemarie Conte from Woman’s Day.

Over dessert and coffee, moderator Sara Benincasa steered the conversation on topics about the changing face of content in the digital space, monetizing content like video and some of the challenges facing an industry that needs to change the way it thinks in order to survive.

Here are some highlights from last night’s discussion:

When asked what metrics are most important to them, all of the panelists said they were concerned with “engagement.”

“I usually look at page views or time spent on the site, although when looking at page views I’ll focus on how much content each person is reading,” Stagg said. “We want to deliver impressions.”

“The fantastic number of numbers are overwhelming,” Miller added. “It’s terrifying that you know way to much about what people are doing. With print magazines, you know so little. Online, you know so much it can be debilitating.”

Later, Miller called print advertising “a big con” because you can’t tell if anyone is actually noticing it and basing decisions on it, yet print advertising is much more expensive for marketers to buy than digital ads, which can provide real time metrics.

Panelists were also asked if they would ever consider setting up a paywall or subscriber-based model for their sites. The answer: a resounding no.

Little said paywalls are “bad news for news.” However, she thought up one example where paying for content would attract readers. “If I needed to read about one topic and every day I searched through several news sources for information about this topic and instead it could be delivered in a quick and easy way, I would be willing to pay for that. Because it would save me time,” she said.

The panelists also agreed they would prefer provocative content that generated comments, even if it was only provocative in order to draw commenters. “The commenters are often as interesting as the content,” Miller said.

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Women’s Mag Editors Meet To Discuss Launching Online Publications

mb mag editors.jpgOn Monday, mediabistro.com is holding its annual event for senior level women’s magazine and online editors. Every year the invite-only event brings together women working in the industry to swap stories and compare experiences. Its panels have previously featured editors in chief like Janice Min and Cindi Leive.

But this year, due to the significant changes that have occurred in the past year in the media and magazine worlds, the event is welcoming high profile editors who have left print publications to launch online publications — with a few representing this growing group by speaking on a panel at the event.

The event, which will include a networking cocktail hour with the panel held afterward over dessert, will feature panelists Caroline Little, the CEO of Guardian North America; Caroline Miller, the co-founder and editor-in-chief of Newser; Nicole Stagg, founding editor of Hearst‘s new beauty focused Web site RealBeauty.com; Jennifer Salant, VP of business development at Glam Media and Michelle Adams, a former editor at the now-defunct Domino who recently launched online shelter and lifestyle magazine, Lonny.

The whole event will be emceed by comedienne Sara Benincasa, who gained national notorteity last year thanks to her Sarah Palin impersonations. Benincasa will keep panelists on track with discussions about current projects, the challenges of online content, the benefits of leading an online pub, incorporating multimedia and what all of these new digital publications mean for print editors’ futures.

Attendees will also be encouraged to discuss pressing topics with tablemates, thanks to discussion topics provided at each table. “It’s something we do every year and everyone really likes it,” explained Carmen Scheidel, director of education, events and multimedia content at Mediabistro, who planned the event. “It’s like an ice breaker that’s not corny.”

Between the cocktails, dessert and free-flowing discussion, it sounds like everyone has lots of fun at these events, year after year. Don’t believe us? Check out some pictures from last year.

Although the event is closed to the public, it’s not to late for you to grab a seat. Senior level magazine or online editors can email mediabistro’s events department for ticket information.