In 2005, News Corporation bought IGN Entertainment — which operates IGN.com and Askmen.com, among others — for $650 million. Today, after months of trying to fetch a good bid for the sites, News Corp. settled for the best offer it could get. According to Bloomberg News, News Corp. sold IGN to Ziff Davis Inc. for less than $100 million. That has got to hurt.
For Ziff Davis (which already owns sites like PCMag.com and Geek.com) the deal gives it a chance to expand the company’s influence among males, its main target audience.
“IGN and AskMen are tremendous best-in-class brands that we are proud to have as part of our digital media portfolio,” said Vivek Shah, CEO of Ziff Davis, in a statement.