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Posts Tagged ‘Julie Dannenberg’

Observer Drops Scene Publisher Julie Dannenberg

Julie Dannenberg, the publisher of the monthly Observer Media Group magazine Scene, has been laid off. Dannenberg had come to the magazine from Avenue, where she held the same role.

Peter Davis, editor-in-chief of Scene, told WWD that no successor has been named yet. He also didn’t miss the chance to tout Scene as “a local Vanity Fair.”

Scene — the most unintentionally hilarious magazine ever — is a little over a year old. In November of last year, Dannenberg said the glossy was “doing well.” We wonder if she still has kind words for it.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

New York Observer Shutters Velvet Roper

Velvet Roper, the nightlife site from The New York Observer, is being shut down. According to The New York Post, the soon-to-launch website for Scene magazine — a glossy about where rich people hang out — will replace velvetroper.comJulie Dannenberg, CEO of Scene, said the magazine is “doing well,” which we assume is the opposite of how Velvet Roper was doing.

Aaron Gell, editor-in-chief of the Observer, sort of confirmed that by telling the Post, “Scene needs an online home, and it became obvious we are just competing with ourselves. Scene is the stronger brand.”

Laura Griffin, editor of Velvet Roper, is now listed as a consultant.

New Jared Kushner-Backed Lifestyle Mag Will Definitely Annoy You

(Via Gawker)

Three staffers from Avenue, the Manhattan Media publication, are leaving to create a new lifestyle magazine that is going to be backed by Jared Kushner. According to the New York Observer, Avenue’s Publisher, Julie Dannenberg, Editor-in-Chief, Peter Davis, and Creative Director, Cricket Burns, will all be part of the yet to be named new title.

While Avenue targeted Upper East Siders, the new magazine will be different, said Dannenberg. “We are not an Upper East Side magazine, but a magazine for the affluent household, not defined by neighborhood or by age but by mutual interests and similar demographics,” wrote Dannenberg in an e-mail to The Observer. Wait. Aren’t Upper East Siders affluent? We think they are, but maybe we should look into that again.

As you can guess by Dannenberg’s statement, the new glossy will cover high brow events and people. Just in case you aren’t irritated yet, Davis had something to add.

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Avenue Names Peter Davis New Editor

Longtime Manhattan society magazine Avenue is looking towards Peter Davis to fill the editor post for their monthly print edition and Avenueinsider.com site.  Avenue Media president Julie Dannenberg said that Davis will take over for Janet Allon and is the perfect fit for the position:

Peter was made for this job. He has his finger on the pulse of everything that’s happening in New York.

Prior to joining Avenue, Davis served as features director of IMG’s The Daily and also did freelance work for Vogue, Vanity Fair, Interview, and The New York TimesAvenue has a circulation of nearly 40,000 readers from the affluent Manhattan communities from 57th to 97th Street (between Fifth and Lexington Avenue), Tribeca, and Central Park West.  Davis will be tasked with boosting Avenue’s appeal to younger audiences.