Klas Uden has been named vice president, digital and acquisition marketing for Hearst Magazines, a new role at the company. Uden comes to Hearst Magazines from Dow Jones, where he worked since 2004. He most recently served as Dow Jones’ VP of consumer marketing.

“Klas is a master at driving revenue for multiplatform brands,” Liberta Abbondante, Hearst Magazines’ senior VP of consumer marketing, said in a statement. “His marketing and technology experience, strategic thinking and creativity will drive us to develop new products, reach untapped audiences and continue our momentum as the industry leader in consumer marketing innovation.”

Uden will report to Abbondante.