Three years ago, Bridgestone Tires reminded us in a Super Bowl commercial how the reply-all email option can lead to catastrophe.
But for hundreds of editors around the country on Friday, the Columbia Graduate School of Journalism took it to a new level of vexation.
At 2:02 p.m., the college emailed a listserve of editors inviting them to register for the school’s career expo, where publications pay $125 for a booth to recruit young talent ahead of graduation.
Over the next hour, chaos ensued.
Thanks to a glitch in the Columbia email program, every response requesting removal from the list sent to the initial email was forwarded to everyone on the listserve. Phones throbbed with the buzzing of droves of “please remove me” emails.