Click here to receive Mediabistro’s Morning Media Newsfeed via email.
NBC Secures Olympics Through 2032 (TVSpy)
NBCUniversal has acquired the rights to the Olympic Games through 2032. The new deal, valued at $7.65 billion, is the longest U.S. Olympic sports rights agreement in history. TVNewser NBC adds to the three Olympics it secured in an earlier deal: 2016 in Rio, 2018 in Pyeongchang and 2020 in Tokyo, with six more Summer and Winter Olympics through 2032, the host cities of which have not yet been selected. Adweek The deal comes as a major surprise on the week before the broadcast upfront presentations, as rival media outlets appeared to have been altogether unaware that negotiations were in the works. In fact, several sources confirmed that no other networks were so much as invited to bid for the package. This was by design, said IOC president Thomas Bach. Reuters The IOC did not approach ESPN, a network spokesman said, and neither were Fox nor CBS. The agreement includes media rights across broadcast television, cable TV, Internet and mobile platforms. NBC and rival networks have been stocking up on live sports content, which are popular with advertisers because large audiences watch in real-time and do not skip the TV commercials. Mashable NBC has become a player in the live sports industry in recent years, signing deals for the U.S. rights to the English Premier League, the National Hockey League and Sunday night NFL games. The Olympics are an expensive property, but NBC claims that it has been able to turn a profit on them. The price tag for the most recent deal is $1.4 billion more than the previous one.