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Posts Tagged ‘Real Simple’

Real Simple Names Online Editor

Lori Leibovich GLori Leibovich has been named the new online editor at Real Simple. Leibovich comes to the magazine from The Huffington Post, where she served as executive lifestyle editor for the past three years.

Leibovich’s work has also appeared in publications such as The New York Times, The Washington Post, The New York Observer, Harper’s Bazaar, Elle and more.

She will report to Real Simple’s editor, Kristin van Ogtrop, who told WWD that Leibovich was “The perfect choice” for the role.

Leibovich’s appointment is effective May 5.

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Earn $2 A Word At This Women’s Lifestyle Pub

RealSimpleReal Simple bills itself as the go-to mag for the busy woman looking for solutions to simplify her life. The pub’s scope is broad, covering everything from food and health issues to parenting, beauty, decor and more.

The mag is 60 percent freelance written and also has a thriving online presence. So what’s the best way to get your foot in the door at this popular service pub?

 Though most of Real Simple is pitchable, the FOB is particularly freelancer friendly. Naturally, deputy editor Noelle Howey advises new freelancers to start there. For “Health,” editors are looking for a wide range of topics: Nutrition, fitness, hygiene, metabolism, weight loss, skincare and more are all covered here and, if you can weave a pitch that tackles multiple health-related subjects at once, even better. “Family” is another good place for freelancers to break in, and editors are looking for pieces about how to manage family and relationship dynamics.

For more information on how to get published in this mag, including editors contact info, read: How To Pitch: Real Simple.

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Real Simple Names Associate Publisher Sales, Woman’s Day Adds Home Editor

We have a couple moves to note this early Monday afternoon. Below are the details.

  • Julie DeGarmo has been named associate publisher of sales for Real Simple. She comes to the magazine from More, where she served as associate publisher. Prior to that, DeGarmo held spots at Vogue and Shape. She starts immediately.
  • Andriana Verdi has been named home editor at Woman’s Day magazine. Verdi most recently covered home and fashion markets for Whole Living. Her work has also been featured in publications such as RedbookEveryday with Rachel RayHGTV Magazine and Good Housekeeping. Verdi beginsOctober 14.

Real Simple Names Marketing VP

Kim Tan has been named Real Simple’s vice president, marketing. Tan was most recently with GQ, where she served as executive director of creative services. She has also worked for Allure, Shape, Men’s Fitness and Elle Decor.

“Kim’s extensive experience and her enthusiasm make her the perfect person to lead our marketing team forward,” said Charlie Kammerer, Real Simple’s publisher, in a statement. “Kim will be a tremendous asset to the entire Real Simple team and I am thrilled to welcome her to the brand.”

Tan’s appointment is effective immediately. She reports to Kammerer.

Sally Preston, Others Dropped by Time Inc.

Some of the names of those who were let go by Time Inc. during amid its massive layoffs are starting to circulate. A quick rundown, via Adweek:

  • Sally Preston, publisher of Real Simple, is out. Preston had only been with Real Simple since 2011. Charlie Kammerer will succeed her.
  • Ellen Kunes, editor-in-chief of Health is out. Kunes had been with the brand since 2007. Clare McHugh, editor of All You, is taking over her responsibilities.
  • Erick Yates, ad director for Entertainment Weekly, is out.

Real Simple Names Food Director

Sarah Copeland has been named food director for Real Simple. Copeland is a veteran of the food journalism industry, having contributed to magazines such as SaveurFood & Wine, and Everyday with Rachael Ray for the past 10 years. She is also a published author and the creator of Edible Living, a food blog.

“Sarah has a diverse food background and an invaluable understanding of how to deliver recipes and know-how across all platforms, from TV to cookbooks to blogs,” said Real Simple managing editor, Kristin van Ogtrop, in a statement. “We admire her simple yet sophisticated approach to food and think she will bring fresh ideas and life-improving solutions to the Real Simple consumer.”

Copeland begins at Real Simple December 3.

Get $2 a Word at Real Simple

O: The Oprah Magazine and More may target a similar demo, but no other pub can compare directly with Real Simple‘s content. With over 2 million readers, articles cater to women from their 20s to their 60s. “We cast a pretty wide net in terms of the areas that we cover, so each one of our beats could theoretically compete with a different magazine,” said deputy editor Noelle Howey, “and we also try to pitch as much of our content as possible to as broad a range of readers as possible.”

Therefore, your best bet is to make sure your pitch has an element of universality, while keeping in mind the pub’s editorial direction. “‘Real Simple’ is the defining characteristic of the magazine,” explained Howey. “We are a service magazine presenting solutions, and the idea is to take complicated concepts and simplify them for the reader.”

For more info, read How To Pitch: Real Simple. [subscription required]

Get $2 a Word at Real Simple

O: The Oprah Magazine and More may target a similar demo, but no other pub can compare directly with Real Simple‘s content. With over 2 million readers, articles cater to women from their 20s to their 60s. “We cast a pretty wide net in terms of the areas that we cover, so each one of our beats could theoretically compete with a different magazine,” said deputy editor Noelle Howey, “and we also try to pitch as much of our content as possible to as broad a range of readers as possible.”

Therefore, your best bet is to make sure your pitch has an element of universality, while keeping in mind the pub’s editorial direction. “‘Real Simple’ is the defining characteristic of the magazine,” explained Howey. “We are a service magazine presenting solutions, and the idea is to take complicated concepts and simplify them for the reader.”

For more info, read How To Pitch: Real Simple. [subscription required]

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Playboy Battles Vanity Fair Over Nudes of Marilyn Monroe, May 11
  2. Real Simple First Print Mag to 10,000 Pinterest Followers, May 11
  3. 2012 Gerald Loeb Award Finalists Announced, May 14
  4. The Business of Parenting, May 15
  5. Long Island’s Fair Media Council Says WCBS/WLNY Deal Is ‘Wonderful Thing,‘ May 14

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Real Simple First Print Mag to Reach 100,000 Pinterest Followers

For glossies on Pinterest, there’s Real Simple, and then there’s all the rest. According to Ad Age, Real Simple is the first print magazine to reach 100,000 followers on the site. Pinterest drives twice as much traffic to Real Simple than Facebook and Twitter combined, so staffers should be pleased with themselves for reaching that milestone.

RealSimple.com’s General Manager, Shannon King, told Ad Age that the magazine has success on Pinterest because its content is “bite-sized, visual and digestible.” For example, one of Real Simple’s most “repinned” items is a ketchup bottle used to pour pancakes.

Hey, we didn’t say Real Simple’s Pinterest was intellectually stimulating; just popular.

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