Michael Jacobson, the former publisher of Trump, has a knack for getting behind odd publications. According to the New York Post, Jacobson is launching Super Model magazine, a luxury title dedicated to “the lifestyle of supermodels.” We’re not kidding. Jacobson actually said that.

We honestly have no idea what is included in “the lifestyle of supermodels” (Fancy rice cakes? Telling people you’re a supermodel? Gossiping about Claudia Schiffer?) but here’s Jacobson’s take on what people can expect from Super Model: “I think men will look on it as the new Maxim or a sexy Robb Report.”

A sexy Robb Report! If that means photo spreads of Maybach’s wearing skimpy bikinis, we’re in.

Super Model will debut August 7, with a paid circulation of 400,000. Prepare yourself.