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Times To Blog The World Cup

world_cup_2006_logo.jpg

We’re not sure if there is a greater market for this year’s World Cup soccer coverage than in previous years, but it seems that nytimes.com and its affliated international iht.com have decided to go to town when the international tournament kicks off tomorrow. Not only will there be video and daily commentary on the sites, but the news sites have commissioned an IHT editor-at-large to write a blog about the various matches as they take place.

In addition, TimesSelect, the premium tier Web site of The New York Times, will offer a blog called “Kicking and Screaming: Watching World Cup Soccer in Six Countries,” featuring observations by fans in Angola, Argentina, England, Iran, Japan and Mexico.

This marks one of the first chances for the newly revamped Times Web site to truly flex its multimedia capabilities. The paper has never expended so much online effort for a sports event before, and perhaps it portends a new style of coverage for major events (sports and not) in the future.

EARLIER: Kissinger To Rearrange Schedule To Watch World Cup

The full release:


THE NEW YORK TIMES TO FEATURE LIVE COVERAGE OF THE 2006 WORLD CUP WITH EXTENSIVE BLOGS AND VIDEOS ON NYTIMES.COM AND IHT.COM
Reporters from The Times and the International Herald Tribune To Cover Soccer’s Premier Event from Germany, June 9-July 9

NEW YORK, June 6, 2006 – The New York Times announced today that they
will feature live blogging on www.nytimes.com/worldcup and www.iht.com
of the 2006 World Cup soccer tournament with extensive coverage that
includes daily video and running game commentary, along with a blog by
Roger Cohen, editor at large of the International Herald Tribune, and
reporting by a team of sports writers and columnists.

This year’s World Cup competition will be held in Germany, from June 9
to July 9. Throughout the monthlong international tournament, The
Times and the IHT will offer up-to-the-minute coverage including
comprehensive statistics, standings and match information and running
commentary of the games played. Interactive flash graphics;
multimedia features; daily video casts; reader commentary; and blogs
by New York Times writers and columnists (“World Cup ’06″), Roger
Cohen (“The Beautiful Game”) and World Cup fans (“From the Fans…”)
will enhance the coverage. Important matches and games involving the
United States soccer team will be covered via live “match tracking” by
commentators who will also incorporate reader reactions.

In addition, TimesSelect, the premium tier Web site of The New York
Times, will offer a blog called “Kicking and Screaming: Watching World
Cup Soccer in Six Countries,” featuring observations by fans in
Angola, Argentina, England, Iran, Japan and Mexico.

Aside from covering the World Cup at www.nytimes.com/worldcup, The
Times also featured the tournament on the cover and in several
articles and graphics inside PLAY, The New York Times Sports Magazine,
which was distributed in the June 4 Sunday New York Times, and is
available online at www.nytimes.com/play.

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