Robin Catalano

Stephentown, NY USA
Website: http://robinwriter.com
Contact

Professional Experience

Stories sell—even more so than products, services, and ideas. That’s why I’m in the business of crafting unique stories, and why my clients trust me to communicate theirs to the world. Prior to starting my own content crafting and consulting business, I was the Managing Editor of Digital & Social Media for a popular home decor brand. I’ve published more than 100 articles and 1,000 blog posts, and written hundreds of catalogs, websites, newsletters, e-mails, brochures & product descriptions. I’ve also served as the developmental editor, copyeditor, or proofreader on 350+ books & magazines.

Expertise

Copywriter
15 Years
Copy Editor
20 Years
Writer
20 Years

Specialty

Arts & Humanities
20 Years
Food
15 Years
Home & Garden
15 Years

Industries


Book Publishing Consumer
20 Years
Magazine - Local/Regional magazines
18 Years
Marketing (in-house) - Small to mid-sized corp. cl
10 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Berkshire Living magazine (10+), Penguin Random House (10+), Inner Traditions International (10+), Country Sampler magazine (1-2)

Corporate Client List (# assignments last 2 yrs)

Darrow School (10+), Annie Selke Companies (10+), New York State Berry Growers Association (10+), Simon Shaw Entertainment (3-5), Pungl (10+), Ace of Space blog (3-5), European Garden Living (1-2)

Other Work History

I have held on-staff positions in both book and magazine writing and editing. In 2007, a previous full-time employer, Storey Publishing, commissioned me to write Storey's Barn Guide to Horse Health Care and First Aid, which was one of the company's best-sellers.

Foreign Language Skills

Conversational Spanish

Computer Skills

MS Office; basic Adobe Photoshop and InDesign; Buffer, Hootsuite, and other social media scheduling tools; Canva; basic Google Analytics

Equipment

desktop PC with printer/scanner/copier/fax, laptop PC, Android smartphone, Android tablet

Work Permits & Visas

US citizen

References

Please visit my website for testimonials, or contact me for a list of referencews.

Awards

As senior editor of Sante magazine, 2002 Gold Award and 2003 Silver Award for Editorial Excellence from Folio magazine; 2007-2008 CASE Virginia Carter Smith scholarship recipient; 2010 CASE Gold Award for Excellence in Fundraising Campaigns.

Associations

Authors Guild (member since 2010) 1Berkshire Hudson Valley Women in Business

Showcase

Magazine Features

A hybrid home renovation story and artist profile of prolific author Laura Chester.
A town profile of the historic village of Housatonic, MA. This piece was the main feature in the May print issue of Berkshire Living.
A home decor feature on a unique airplane bungalow in Kansas City.
A profile of Stephen Mancusi, one of the top forensic artists in the United States.
A humorous slant on food writing with this piece on hard cider.
A preview of dance performances of Tero Saarinen and Choreftes at Jacob's Pillow, one of the premier dance festivals in the United States. Based on this and other dance articles for the publication, I was named dance critic for BerkshireLiving.com in summer 2009.

Web Writing

SEO-friendly blog post on choosing the right rug for your mudroom. For many more blogging, content marketing, and website writing samples, visit the Portfolio page of my website.
SEO-friendly original copy for boutique real estate agency Cohen + White. For many more blogging, content marketing, and website writing samples, visit the Portfolio page of my website.
SEO-friendly copy and tagline for T Square Design Studio. For many more blogging, content marketing, and website writing samples, visit the Portfolio page of my website.
SEO-friendly original copy, tagline, and product descriptions for e-commerce site. For many more blogging, content marketing, and website writing samples, visit the Portfolio page of my website.
SEO-friendly copy, tagline, and two blogs (one for consumers and one for agricultural professionals) for the New York State Berry Growers Association. For many more blogging, content marketing, and website writing samples, visit the Portfolio page of my website.

Marketing and PR

A series of irreverent, upbeat Mother's Day cards.
A print ad aimed at both retaining frequent visitors and encouraging new ones to visit.
A series of e-mails for engaging and retaining new subscribers and encouraging them to make a purchase.
Monthly print newsletter for the New York State Berry Growers Association.

Edited Books

Please visit my website for more information about my developmental editing, copyediting, and proofreading services.