Melissa Giles

new york, NY USA
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Professional Experience

With over 15 years in entertainment marketing & live events targeting the influential, trendsetting and urban skewing Multi-Cultural markets; Melissa’s expertise is in music and culture. Conceiving and implementing integrated marketing programs and strategies to establish and grow brands' market leadership within key cultural movements. Melissa has served the industries of Advertising, Music & Entertainment, Digital, Consumer Marketing, Non-Profit and Community Affairs as an entrepreneur, consultant and senior executive offering expertise in producing live events, music festivals, brand partnerships, consumer insights and strategic brand planning for clients wishing to target cross cultural markets (now considered to be the new mainstream) and millennials.

Expertise

Account manager
15 Years
Other, Specify
15 Years
Promotions
15 Years

Specialty

Lifestyle
15 Years
Entertainment
15 Years
Music
15 Years

Industries


Marketing (firm) - Fortune 1000 corp. clients
15 Years
Advertising agency
15 Years
Other
4 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

El Nacional Global Media (1-2), Urban Latino Magazine (10+)

Corporate Client List (# assignments last 2 yrs)

Target (6-10), Burger King (1-2), Red Bull (10+)

Foreign Language Skills

Fluent in Spanish

Unions

N/a

Computer Skills

Microsoft Word, PPT, Excel Keynote

Equipment

Lap top, mobile phone, car

Work Permits & Visas

N/A - Dual Citizenship in the U.S. and U.K.

Showcase

General