Amy Shaw

Chappaqua, NY USA

Professional Experience

Art Director/Graphic Designer with over 20 years experience in advertising and promotion. I create concept driven, profitable direct mail, print and web campaigns that consistently beat the control. Please view web site for samples of my work in both print and web design:


Art Director
20 Years
Graphic Designer
20 Years
20 Years


Books & Literature
7 Years
10 Years
Consumer Products
5 Years


Magazine - Large Consumer/National magazines
10 Years
Book Publishing Consumer
5 Years
Advertising agency
5 Years

Total Media Industry Experience

23 Years

Media Client List (# assignments last 2 yrs)

Ogilvy and Mather Direct (10+), BBDO DIRECT (6-10), Museum Masters INTL (3-5), Inside Chappaqua (1-2)

Corporate Client List (# assignments last 2 yrs)

Muscle Up Marketing (10+), Reader's Digest INC (10+), Museum Masters Intl (1-2), Consumer Reports (1-2), MBI INTL (1-2)

Other Work History

See resume and portfolio attached

Technical Skills

Web design, photo editing and retouching, indesign, photo montage, illustrator, production, Adobe, Fireworks

Foreign Language Skills

Spanish (a little)


Freelancers Union

Computer Skills

OS X (mac), Indesign, Photoshop, Illustrator, Word, Excel, Dreamweaver, Powerpoint


Laptop, Large Flat Screen (apple) monitor, digital and conventional camera, use camera for some sound recording.


Please contact me via phone or email for references


Clio Finalist (Ryder Trucks) Andrew Kershaw Award (Amex Direct Mail)


Communication Arts, Freelancers Union,Advertising Creatives,



Designed these and other Cd covers
Spring Direct mail Catalog for Reader's Digest, Music, books, Videos, and other products.
Created Free Recipe premium flyer for Everyday with Rachael Ray magazine subscription renewal.


Created this brochure from concept through completion. This job entailed initial concept and layout sketches, researching photos, photo retouching, photo shoot of the books. The brochure mailed to approximately 10,000 customers and was profitable for RD.
Design Music Collection brochure from concept through completion. this is a 1940 era romance/movie theme collection. design and produced all photoshop effects, typography, etc..
Designed brochure for HomeServeUSA Better Business Bureau conference collateral material
Created a top selling Video Collection Brochure that sold Reader's Digest ECOTravel Video Series through Direct Mail

Digital Samples

Created Monthly banners, emails and landing pages for reader's Digest Daily Code sweepstakes. this increased traffic to The RD site by over 1000 visits per month and the program increased awareness and profit for Reader's Digest.
Created Masthead logo and banners for massage therapist's monthly digital newsletter
Created lockscreen and homescreen designs for homeserve technicians to use when serving customers
Created banner ads and landing pages for plumbing service
Created one each week for online RD store website. Each week a different discount/product was highlighted by marketing.
Two Banner ADs promotion g The Reader's Digest Magazine price and Content
Email and Landing page for a $30,000.00 Sweepstakes and magazine Subscription offer. I created both the email and landing page, and also wrote the copy for all headlines.
Banner created to drive people to Best You digital magazine Sweepstakes, and to order the magazine.

Print Ads

Created ad for Spec Avon Perfume line using the "It Girl" Pippa Middleton
Created Spec assignment for Avon Skincare line
Created spec perfume ad for Avon. Responsible for concept, copy and art direction
Created print ad to sell the Reader's Digest Diabetes books:. "759 Secrets to Beating Diabetes" and "Reverse Diabetes"
National Ad for Ryder Trucks. responsible for concept, art direction, design, layout, photography using celebrity comedian, Steve Landesburg.
Created Ad for Avon Blush


Created logo for benefits dept using the HomeServe Hose icon and apple graphics combined
Created a simple, memorable logo for new marketing company where the co-principals bring together their finance and marketing expertise with cutting edge, tasteful, and highly profitable solutions