Professional Experience
I'm a content creation powerhouse - part writer, part marketer who boasts a New York Press award for my early journalism work plus a Master's Degree in Direct and Interactive Marketing from New York University. I've profitably managed $2 million ppc campaigns in ferocious niches, doubled conversion rates, published a best-selling Kindle book and worked both client-side and at ad agencies.
Expertise
Copywriter
16 Years
Writer
20 Years
Other, Specify
16 Years
Specialty
Entrepreneurship
20 Years
Business (general)
16 Years
Technology
16 Years
Industries
Marketing (firm) - Small to mid-sized corp. cl
2 Years
Online/new media
16 Years
Marketing (in-house) - Small to mid-sized corp. cl
8 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments last 2 yrs)
Web Marketing Today (1-2)
Corporate Client List (# assignments last 2 yrs)
GetResponse (1-2), Act-On Software (1-2), Pinpointe Email Marketing (1-2), Lulu Publishing (1-2)
Other Work History
Also blogged for SMTP2Go, SEMRush, CoSchedule, Heyo, IncomeDiary, NicheHacks
Technical Skills
Camtasia for screencast editing. Lots and lots of WordPress.
Foreign Language Skills
Minimal - I can scrape by in French.
Computer Skills
Word, Excel, Photoshop, Dreamweaver, HTML, InDesign, Powerpoint, Acrobat.
Equipment
2013 MacBook Pro 15" with 1TB hard drive and 2.6 GHz processor, Audio Technica Microphone with pop filter and spider stand.
References
Ask if you need them and I'll set you up. I have a 5 star rating on Elance.
Awards
New York Press Award: 3rd place for a feature article written for the Peekskill Herald in 1993