Professional Experience
With more than 15 years of experience, I am an accomplished strategist and cross-functional collaborator with results-driven public relations, marketing, internal and crisis communication and branding expertise. I've enabled Fortune 500 companies, agencies and nonprofits achieve business goals, build brands, and protect reputation. My work has included creating campaigns for the "best stuff on earth" to working with mommy bloggers and celebrity spokespersons on behalf of apple juice, to managing onsite media on Black Friday at the world's largest department store (with a 4 am call time!) to developing internal communications programs for companies with more than 30,000 employees to promoting ground-breaking museum exhibitions. As a former journalist, I have a "nose for news" and can confidently pitch media because, after all, reporters are people too. I also have extensive writing, editing, and materials production experience.
Expertise
Other, Specify
15 Years
Writer
15 Years
Promotions
15 Years
Specialty
Business (general)
7 Years
Consumer Products
7 Years
Health
7 Years
Industries
PR (in-house) - Fortune 1000 corp. clients
7 Years
PR (firm) - Fortune 1000 corp. clients
7 Years
Nonprofit
7 Years