Professional Experience
I’ve been working online since the mid-90s as a copywriter, SEO, blogger, web designer and online marketer, but also spent a good decade in the newspaper business as an award-winning senior writer and web editor for McClatchy Newspapers.
I’ve developed content, social media and search marketing campaigns for four Top 1,000 websites – About.com, Examiner.com, Experts-Exchange.com and HP.com. I’ve also worked as an online marketing manager for Shopatron.com, a global e-commerce provider, and REC Solar.
In terms of my writing background, I've written about everything from sports and the outdoors, to business and green technology. I also have experience using the following marketing platforms: WordPress, Blogger, Drupal, Google Analytics, Webmaster Tools, Marketo, Salesforce, MailChimp, Constant Contact and Hubspot.
Expertise
Content Editor (online)
15 Years
Copywriter
15 Years
Web Designer
15 Years
Industries
PR (firm) - Small to mid-sized corp. clients
15 Years
Online/new media
15 Years
PR (firm) - Fortune 1000 corp. clients
15 Years
Total Media Industry Experience
20 Years
Media Client List (# assignments last 2 yrs)
Knight Ridder (10+), McClatchy Newspapers (10+), New York Times/About.com (10+)
Corporate Client List (# assignments last 2 yrs)
Shopatron (10+), WellX (3-5), HP (3-5)
Other Work History
I’ve developed content, social media and search marketing campaigns for four Top 1,000 websites – About.com, Examiner.com, Experts-Exchange.com and HP.com. I’ve also worked as an online marketing manager for Shopatron.com, a global e-commerce provider, and REC Solar.
Technical Skills
Web design, SEO, email marketing, content management, copywriting, editing, WordPress, Blogger, Drupal, Google Analytics, Webmaster Tools, Marketo, Salesforce, MailChimp, Constant Contact and Hubspot.
Computer Skills
WordPress, Blogger, Drupal, Google Analytics, Webmaster Tools, Marketo, Salesforce, MailChimp, Constant Contact, Hubspot, Excel, Word, PhotoShop, Dreamweaver
Equipment
Laptop, digital camera, mobile device, video camera.
References
Please contact me for references.
Awards
Multiple Associated Press and California Newspaper Publishers Association awards for sports and outdoors writing.
Associations
CONFERENCES & CERTIFICATIONS
• SMX West, 2009, Search Engine Marketing Bootcamp Certification
• Experts Exchange, WordPress Masters Certification, 2009
• Experts Exchange, Blog Masters Certification, 2009
• WordCamp, Los Angeles, 2009, 2010, 2011, 2012
• Online Marketing Summit, San Diego, 2010, Online Marketing Training & Certification
• WordCamp, San Francisco, 2010, 2011, 2012, 2013
• Web 2.0 Expo, San Francisco, 2010
• BlogWorld Expo, Los Angeles, 2011
• DrupalCamp, Los Angeles, 2012, 2013
• WorkTraits Certified Trainer, 2012, 2013
• SLO Chamber of Commerce, 2012, 2013
• Marketo Admin, 2011, 2012, 2013
• Salesforce Admin, 2011, 2012, 2013
• Google AdWords Certification, 2011
