Jason Compton

Middleton, WI USA

Professional Experience

I quickly assimilate a client's unique voice, vocabulary, and messages. More importantly, I am not afraid to challenge clients when they stray from their own stated goals. My career is built on ambition--I muscled my way into an online (pre-Web!) column at the age of 16 and never looked back. With hundreds of articles published on customer relationship management (CRM) alone, I am a specialist in sales, marketing, service, and commerce. I am also a leading cloud computing author, with hundreds of published articles and content marketing items. Other focus areas include cloud storage/backup, call center/contact center management, and back office business process outsourcing/optimization. Possibly the first to cover virtualization for a mainstream audience, I went on to write the first independent guide to VMware (VMware 2 for Linux). I have served as trusted ghostwriter for an NYSE-listed corporate CEO. Under my own name my work has appeared in over 40 publications.

Expertise

Editor
4 Years
Writer
20 Years
Reporter
20 Years

Specialty

Business (general)
15 Years
Medicine
1 Year
Technology
20 Years

Industries


Newspaper - Local/Regional
5 Years
Magazine - Trade magazines/publications (B2B)
20 Years
Marketing (firm) - Fortune 1000 corp. clients
12 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Direct Marketing News (10+), PRWeek (3-5)

Corporate Client List (# assignments last 2 yrs)

Mozy (10+), NetSuite (10+), NICE (10+), Central Desktop (6-10), Gigya (6-10), Act-On (3-5), Adecco (1-2), 4Thought Marketing (1-2), Responsys (1-2), TDS Telecom (3-5), Autodesk (1-2)

Other Work History

Executive Editor, CRM Magazine (2004-2005) Author, VMWare 2 for Linux (Prima Tech)

Computer Skills

My relevant skills are geared towards writing the blog posts, bylines, articles, white papers and eBooks you need to publish. I program just enough to be dangerous.

Showcase

General

Gaming for Dollars
(PC Gamer 2/1/2007)
Feature on sponsor-driven competitive video gamers.
Five Strategies for Transforming Your Back Office
(NICE 2/12/2014)
White paper for call center/back office optimization client NICE. Presents detailed strategies to improve performance and efficiency in financial industry back offices.
Content Across the Customer Lifecycle
(Direct Marketing News 2/1/2014)
Developing a buying relationship means approaching the prospect from a variety of angles, and delivering messages which resonate best with a customer's understanding of their needs and preferences. Yet according to the Content Marketing Institute, barely four in ten B2B marketers[...]
Stop Spam Dead!
(Maximum PC 1/1/2003)
How to crush the junk e-mail onslaught. (believe it or not, some of the information is still quite relevant!)
Game Time: Three Online Shops, Just for Fun
(TDS Telecom 7/16/2014)
The computer games business has moved online, and in a hurry. Digital delivery straight to your computer is the new normal, both for brand-new, top-tier games and the classics of yesteryear, and there are plenty of places to buy.
Game shows teach your business how to win big
(Central Desktop Blog 8/14/2014)
game shows teach valuable lessons about the value of true collaboration, and the perils of being too obtuse, too difficult, and too inflexible to win big. And the rules of the game tell players whether they should be helpful and giving, or cynical and obstructive.
Itron Makes the Switch to the Mozy Cloud
(Mozy 1/1/2013)
Case study (customer testimonial) for online backup provider Mozy on Itron, a global energy producer.
How To Find Your Brand's Voice
(Central Desktop Blog 6/4/2014)
Successful businesses don't stop the brand voice discussion at the walls of the marketing organization.
Dodd-Frank for Banking: What You Need to Know
(NICE 1/12/2014)
White paper for call center/back office optimization client NICE spelling out challenges of Dodd-Frank financial reform legislation for prospects and clients.
3M's Tribal Advantage
(Direct Marketing News 1/1/2013)
As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys. Yet the global brand has been able to keep its high-tech and data-driven outreach relevant to the entire business because of its tradition of internal cooperation.
Data in Harmony
(Direct Marketing News 1/1/2013)
The time has come to make peace with data. What was once a beautiful partnership has become contentious. Like the repair of any relationship, turning the page requires taking stock of how the problem started[...]
Blurred Lines
(Direct Marketing News 3/1/2014)
Digital marketing can enhance the reach and precision of a direct mail campaign. Direct mail can spice up an otherwise intangible digital campaign. Whichever approach marketers take, blending the two disciplines can improve performance[...]
Evolution of the CIO: what's next?
(Central Desktop Blog 5/28/2014)
The CIO's role has long been one defined and driven by crisis and panic-first Y2K, then the drive to control costs and automate processes in the dot-com collapse, and again a few years later in the global credit crunch.