Janna Mandell

San Francisco, CA USA

Professional Experience

Hi, I'm Janna. I'm a beauty addict. I've managed to parlay my ugly addiction into a successful freelance writing career -- generating all kinds of beauty content from celebrity "get the look" pieces and Fashion Week beauty trend-spotting to product reviews and features. I have the unique ability to change my writing voice depending on my audience. I'm an avid researcher and have a strong knowledge of the beauty industry. As a beauty blogger, I also know the ins and outs of social media and how to get the maximum results.


Content Editor (online)
4 Years
16 Years
Social Media
4 Years


4 Years


Magazine - Large Consumer/National magazines
2 Years
Online/new media
4 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

Huffington Post (6-10), San Francisco Chronicle (1-2), E! Online - Beauty Police Columnist (10+)

Computer Skills

Word, Excel, PowerPoint


Top 10 Finalist for Allure Magazine's Beauty Blogger of the Year (2012)



This appeared in the Sunday Style section, guiding readers on how they should choose sunscreen and introducing the newest innovative products.
Beauty Police critiques celebrity looks and how readers can either "get the look" or get a "beauty bailout." In this case, I shared with readers why I loved Emma Watson's look and how they could achieve it at home.
I didn't want to write the standard boring gift guide so I took a more honest approach -- creating a gift guide that took on a selfish angle.