Natalie Cagle

Tulsa, OK USA

Professional Experience

Hi! I’m Natalie and I’ve been working in online lead generation since 2005. Of course back then it wasn’t called that. In fact, I’ve had many different titles over the years, mainly because the jobs I was doing were all very new, thanks to the fast paced world of the Internet. No one knew exactly what to call me. Nowadays, the terms “content marketing” and “community manager” generally are the terms the industry settled on that more accurately represent what I do for personal brands and businesses. I’m well suited to work for healthy lifestyle brands as I’m personally interested in health and fitness and hold an ACE certification in personal training. I’m a keen observer of online behavior and in a constant state of learning, (you sort of have to be in this line of work). I’ve managed and built many brand ambassador programs and have written on the topic both on my blog and on The Daily Muse.

Expertise

Content Editor (online)
9 Years
Writer
12 Years
Social Media
9 Years

Specialty

Travel
2 Years
Fitness
5 Years
Health
9 Years

Industries


Online/new media
12 Years
Marketing (in-house) - Small to mid-sized corp. cl
5 Years

Total Media Industry Experience

12 Years

Media Client List (# assignments last 2 yrs)

The Daily Muse (1-2), Women2.0 (1-2), Everydayhealth.com (10+)

Corporate Client List (# assignments last 2 yrs)

ICEdot (10+), PowerPlay.us (10+), CirrusMD.com (1-2)

Other Work History

Marketing Director at ICEdot.org Community Producer at Everydayhealth.com

Technical Skills

Final Cut, Photoshop, WordPress implmentation, marketing analytics

Foreign Language Skills

Some Spanish

Computer Skills

WordPress, CSS, HTML, PHP, OS 10, MS Word, MS Excel, Google Apps, PowerPoint, Keynote

Equipment

Nikon DSLR 3100, Macbook, iPad, iPhone 4S

Associations

Copyblogger Certification for Content Marketing

Showcase

PR

Reviewed: ICEdot Crash Sensor
(VeloNews 8/21/2013)
I met the journalist of this article when the company, ICEdot, invited him to attend a large cycling event. We set him up with product to try and use for himself. This article is the result.
Helmet Sensor Calls Your Loved Ones in a Bike Crash
(Gear Junkie 4/18/2025)
I reached out to this editor before large bike industry trade show, Interbike. He ran this article and we received a lot of additional press from this first publishing.
Bike Helmet Buddy Will Text Your Mom in the Event of a Head Injury
(WIRED 10/10/2013)
I worked with our PR agency to get this article published in WIRED magazine.
Building a Better Helmet
(Outside Magazine 11/7/2013)
Worked with our PR agency to secure a print and online inclusion for ICEdot in Outside magazine.

Writing Samples

The Wild, Wild West: Guess Which City Might be The Next Biggest Tech Hub
(Women2.0 6/5/2014)
This is an article highlighting the many resources Tulsa has for technology startups.
4 Reasons Your Company Needs a Brand Ambassador Program
(The Daily Muse 8/8/2013)
Advice for organizations on the many benefits of what a brand ambassador program can do for their company.
7 Qualities That Make an Amazing Community Manager
(Happy Place Marketing 12/12/2012)
Qualities that all great online community managers share.

Video Campaigns

ICEdot Events
(ICEdot 3/14/2012)
This is an ad that I came up with to explain a what ICEdot Events does for athletic events. I hired the video production, VO talent and wrote the transcript. Additionally, I coordinated the testimonial talent that is seen in the video. This video helped ICEdot secure a large number of events.
ICEdot Crash Sensor ad
(ICEdot 11/8/2013)
This is an ad that I came up with creative concept and copy for transcript. I hired and managed the video production. It was a success in terms of leads to online sales.
#BikeWrecker Ad
(ICEdot 6/10/2014)
Worked directly with CEO to come up with creative concept, hire video production, acquire talent and script. We wanted to take a serious topic and make it a little more approachable. By infusing humor and a hashtag campaign this concept was widely shared.

Brand Ambassador Programs

ICEdot Athletes
(ICEdot 1/1/2012)
This is a brand ambassador program I created for ICEdot. The idea was to have everyday athletes blog on topics that ICEdot consumers would be interested in while simultaneously educating them about the brand. Additionally, the ambassadors introduce the brand to their own audience.
Ramblen Reviewers
(Ramblen.co 11/28/2013)
This is a brand ambassador program I created for healthy travel startup, Ramblen. We wanted to find people who identified with Ramblen's vision and had social media audiences of their own. Additionally, the brand ambassadors help the website scale in terms of content.