Natalie Cagle

Tulsa, OK USA

Professional Experience

Hi! I’m Natalie and I’ve been working in online lead generation since 2005. Of course back then it wasn’t called that. In fact, I’ve had many different titles over the years, mainly because the jobs I was doing were all very new, thanks to the fast paced world of the Internet. No one knew exactly what to call me. Nowadays, the terms “content marketing” and “community manager” generally are the terms the industry settled on that more accurately represent what I do for personal brands and businesses. I’m well suited to work for healthy lifestyle brands as I’m personally interested in health and fitness and hold an ACE certification in personal training. I’m a keen observer of online behavior and in a constant state of learning, (you sort of have to be in this line of work). I’ve managed and built many brand ambassador programs and have written on the topic both on my blog and on The Daily Muse.


Content Editor (online)
9 Years
12 Years
Social Media
9 Years


2 Years
5 Years
9 Years


Online/new media
12 Years
Marketing (in-house) - Small to mid-sized corp. cl
5 Years

Total Media Industry Experience

12 Years

Media Client List (# assignments last 2 yrs)

The Daily Muse (1-2), Women2.0 (1-2), (10+)

Corporate Client List (# assignments last 2 yrs)

ICEdot (10+), (10+), (1-2)

Other Work History

Marketing Director at Community Producer at

Technical Skills

Final Cut, Photoshop, WordPress implmentation, marketing analytics

Foreign Language Skills

Some Spanish

Computer Skills

WordPress, CSS, HTML, PHP, OS 10, MS Word, MS Excel, Google Apps, PowerPoint, Keynote


Nikon DSLR 3100, Macbook, iPad, iPhone 4S


Copyblogger Certification for Content Marketing



I met the journalist of this article when the company, ICEdot, invited him to attend a large cycling event. We set him up with product to try and use for himself. This article is the result.
I reached out to this editor before large bike industry trade show, Interbike. He ran this article and we received a lot of additional press from this first publishing.
I worked with our PR agency to get this article published in WIRED magazine.
Worked with our PR agency to secure a print and online inclusion for ICEdot in Outside magazine.

Writing Samples

This is an article highlighting the many resources Tulsa has for technology startups.
Advice for organizations on the many benefits of what a brand ambassador program can do for their company.
Qualities that all great online community managers share.

Video Campaigns

This is an ad that I came up with to explain a what ICEdot Events does for athletic events. I hired the video production, VO talent and wrote the transcript. Additionally, I coordinated the testimonial talent that is seen in the video. This video helped ICEdot secure a large number of events.
This is an ad that I came up with creative concept and copy for transcript. I hired and managed the video production. It was a success in terms of leads to online sales.
Worked directly with CEO to come up with creative concept, hire video production, acquire talent and script. We wanted to take a serious topic and make it a little more approachable. By infusing humor and a hashtag campaign this concept was widely shared.

Brand Ambassador Programs

This is a brand ambassador program I created for ICEdot. The idea was to have everyday athletes blog on topics that ICEdot consumers would be interested in while simultaneously educating them about the brand. Additionally, the ambassadors introduce the brand to their own audience.
This is a brand ambassador program I created for healthy travel startup, Ramblen. We wanted to find people who identified with Ramblen's vision and had social media audiences of their own. Additionally, the brand ambassadors help the website scale in terms of content.