Alison Aves

Chapel Hill, NC USA
Contact

Professional Experience

In nearly 18 years of assembling and polishing words for purposes both editorial and marketing, I've consistently been awed by how much can be achieved with well-crafted content. As a writer I tend to please clients who appreciate an irreverent tone, and I love nothing more than teasing out a new way to convey a familiar idea. As an editor, I strive for precision and elegance but tread lightly where the author's voice is key to the message. A colleague once commented that the worst thing an editor can do is leave in her work a stake proclaiming that she was there; I've carried that wisdom with me ever since.

Expertise

Copywriter
7 Years
Editor
10 Years
Writer
15 Years

Specialty

Home & Garden
15 Years
Travel
12 Years
Music
8 Years

Industries


Magazine - Large Consumer/National magazines
5 Years
Marketing (in-house) - Fortune 1000 corp. clients
7 Years
Online/new media
8 Years

Total Media Industry Experience

18 Years

Media Client List (# assignments last 2 yrs)

Rhapsody International (10+)

Corporate Client List (# assignments last 2 yrs)

Pottery Barn/Pottery Barn Kids (10+), Smith & Noble (3-5)

Technical Skills

HTML, Markdown

Computer Skills

Word, multiple content management systems, OSX

Equipment

Mac Air

References

Upon request

Awards

Maggie Award 2005, Best Consumer How-To Article

Showcase

General

Fact-check and copy-edit between three and six posts daily for a subscription music service blog that features everything from album reviews to analyses of music trends to eclectic seasonal playlists.