Shira Kallus Zwebner

Queens, USA
Contact

Professional Experience

As a seasoned communications professional, I began my career in sports/entertainment public relations before moving over to technology. After working with Fortune 500 companies at two of New York's leading PR firms, I became a freelance consultant. For more than a decade, I've been a freelance consultant for a multitude of clients, primarily working on media relations campaigns. Early on, I embraced social media, and especially content development. I've been ghost blogging, writing for SEO, and creative writing for websites and blogs for publicly traded companies in an array of industries. In 2007, I took a sabbatical to receive a MA in Creative Writing. I'm currently the editorial director of two leading lifestyle blogs for Mohawk Flooring and Karastan carpets. I work extremely well under pressure and enjoy deadline specific writing assignments.

Expertise

Content Editor (online)
5 Years
Other, Specify
5 Years
Social Media
5 Years

Specialty

Home & Garden
6 Years
Sports & Recreation
6 Years
Women's Issues
13 Years

Industries


PR (firm) - Small to mid-sized corp. clients
3 Years
PR (firm) - Small to mid-sized corp. clients
2 Years
PR (in-house) - Small to mid-sized corp. clients
1 Year

Total Media Industry Experience

17 Years

Corporate Client List (# assignments last 2 yrs)

Karastan (10+), Avalanche, LLC (10+), Mohawk Flooring (10+)

Foreign Language Skills

Hebrew

Computer Skills

Proficient in Word, Excel, Powerpoint, Wordpress, Blogger, all social media platforms including Pinterest

Equipment

Mac

Awards

Graduate with a BA, Cum Laude

Showcase

General

Creative Home
(Mohawk Flooring 12/3/2024)
Function as the Editorial Director of the leading flooring manufacturer's home decor and design blog. I run the blog like a magazine, including editorial calendars, monthly themes, columns, contributing writers and strict deadlines. I am also a core contributing writer.
Jewcier Blog
(Avalanche, LLC. 12/3/2024)
As PR Manager for Jewcier, I was in charge of creating the Jewcier blog. Responsibilities included content development, content creation, design collaboration and writer recruitment.
Live Beautifully
(Karastan 12/3/2024)
Function as the Editorial Director of the luxury brand's lifestyle blog. I run the blog like a magazine, including editorial calendars, monthly themes, columns, contributing writers and strict deadlines. I am also a leading contributing writer and manage a team of bloggers.