Soldanela Rivera
New York City, NY
USA
25 Years Experience
Professional Experience
I excel in the areas of planning, production, communications, and marketing at the cross-sector of theatrical live events, arts & culture, mainstream broadcast/web entertainment and education. I’ve gained hard earned know-how for producing large and small scale concert/tours, special appearances and presentations, theatrical live events, galas, press events, broadcast/web segment production, publishing projects, and more in full charge of budget management accuracy. With equal professional insight I can craft, develop, manage and implement press, publicity, and marketing campaigns; manage artist and press relations; oversee implementation of web and print publication projects; and oversee traditional and new media advertising and marketing and outreach strategies. I hold deep understanding of Latin American and Latino markets and hold roots in Barcelona, Berlin, Buenos Aires, Copenhagen, Cuba, Los Angeles, Madrid, Mexico, Miami, San Juan and Santo Domingo.
www.soldanela.com
Expertise
Content Editor (online) 4 YearsAccount manager 15 YearsCoordinator 15 Years
Specialty
Arts & Humanities 25 YearsEducation 5 YearsEntertainment 25 Years
Industries
Academia Administration 4 YearsMarketing (firm) - Small to mid-sized corp. cl 15 YearsPR (firm) - Small to mid-sized corp. clients 15 Years
Media Client List (# assignments last 2 yrs)
- Pregones Theater (10+)
- Creative Link (10+)
- Falco Ink (10+)
- Latino Media Works (3-5)
Corporate Client List (# assignments last 2 yrs)
- Hostos Community College (10+)
- Puerto Rico Film Commission (1-2)
