Soldanela Rivera

New York City, NY USA

Professional Experience

I excel in the areas of planning, production, communications, and marketing at the cross-sector of theatrical live events, arts & culture, mainstream broadcast/web entertainment and education. I’ve gained hard earned know-how for producing large and small scale concert/tours, special appearances and presentations, theatrical live events, galas, press events, broadcast/web segment production, publishing projects, and more in full charge of budget management accuracy. With equal professional insight I can craft, develop, manage and implement press, publicity, and marketing campaigns; manage artist and press relations; oversee implementation of web and print publication projects; and oversee traditional and new media advertising and marketing and outreach strategies. I hold deep understanding of Latin American and Latino markets and hold roots in Barcelona, Berlin, Buenos Aires, Copenhagen, Cuba, Los Angeles, Madrid, Mexico, Miami, San Juan and Santo Domingo.


Content Editor (online)
4 Years
Account manager
15 Years
15 Years


Arts & Humanities
25 Years
5 Years
25 Years


Academia Administration
4 Years
Marketing (firm) - Small to mid-sized corp. cl
15 Years
PR (firm) - Small to mid-sized corp. clients
15 Years

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

Pregones Theater (10+), Creative Link (10+), Falco Ink (10+), Latino Media Works (3-5)

Corporate Client List (# assignments last 2 yrs)

Hostos Community College (10+), Puerto Rico Film Commission (1-2)

Other Work History / freelance coordinating producer and media and communications.

Technical Skills

Final Cut and iMovie editing programs, knowledge working in various types of CMS systems.

Foreign Language Skills

Fully bilingual - Spanish and English - reading, writing, speaking.



Computer Skills

Microsoft Office Suite all programs for Mac and PC, Tech Savvy - news and social media.


Laptop and car.

Work Permits & Visas

US Citizen


Dolly Martinez, Deputy to the President and Assistant Vice President of College Affairs, Hostos Community College -, Blanca Lasalle, President and Founder Creative Link,, Rosalba Rolón, Artistic Director Pregones Theater,


Boardmember Pregones/



31 issues from April 2012 to April 2015.


Concert: Danny Rivera and Michel Camilo Carnegie Hall, Stern Auditorium
CMN Events and Creative Link