Soldanela Rivera

New York City, NY USA
Contact

Professional Experience

I excel in the areas of planning, production, communications, and marketing at the cross-sector of theatrical live events, arts & culture, mainstream broadcast/web entertainment and education. I’ve gained hard earned know-how for producing large and small scale concert/tours, special appearances and presentations, theatrical live events, galas, press events, broadcast/web segment production, publishing projects, and more in full charge of budget management accuracy. With equal professional insight I can craft, develop, manage and implement press, publicity, and marketing campaigns; manage artist and press relations; oversee implementation of web and print publication projects; and oversee traditional and new media advertising and marketing and outreach strategies. I hold deep understanding of Latin American and Latino markets and hold roots in Barcelona, Berlin, Buenos Aires, Copenhagen, Cuba, Los Angeles, Madrid, Mexico, Miami, San Juan and Santo Domingo. www.soldanela.com

Expertise

Content Editor (online)
4 Years
Account manager
15 Years
Coordinator
15 Years

Specialty

Arts & Humanities
25 Years
Education
5 Years
Entertainment
25 Years

Industries


Academia Administration
4 Years
Marketing (firm) - Small to mid-sized corp. cl
15 Years
PR (firm) - Small to mid-sized corp. clients
15 Years

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

Pregones Theater (10+), Creative Link (10+), Falco Ink (10+), Latino Media Works (3-5)

Corporate Client List (# assignments last 2 yrs)

Hostos Community College (10+), Puerto Rico Film Commission (1-2)

Other Work History

Soldanela.org / freelance coordinating producer and media and communications.

Technical Skills

Final Cut and iMovie editing programs, knowledge working in various types of CMS systems.

Foreign Language Skills

Fully bilingual - Spanish and English - reading, writing, speaking.

Unions

SAG/AFTRA

Computer Skills

Microsoft Office Suite all programs for Mac and PC, Tech Savvy - news and social media.

Equipment

Laptop and car.

Work Permits & Visas

US Citizen

References

Dolly Martinez, Deputy to the President and Assistant Vice President of College Affairs, Hostos Community College - dmartinez@hostos.cuny.edu, Blanca Lasalle, President and Founder Creative Link, blanca@creativelinkny.com, Rosalba Rolón, Artistic Director Pregones Theater, rrolon@pregones.org

Associations

Boardmember Pregones/PRTT.org

Showcase

Education

31 issues from April 2012 to April 2015.

Entertainment

Concert: Danny Rivera and Michel Camilo Carnegie Hall, Stern Auditorium
CMN Events and Creative Link

Blogger