Marilise Gavenas

New York, NY USA

Professional Experience

A specialist in menswear, Marilise has worked across channels including websites, magalogs, blogs, e-commerce, display advertising, and traditional print in addition to creating and managing custom publishing projects for clients like Cadillac, Mercedes, and San Francisco Ballet. She has worked in-house (Bergdorf Goodman); as a consultant (Supima Cotton); and as both a short- and long-term freelancer in menswear, textiles, accessories, and beauty. With a knowledge of performance fibers and treatments, she specializes in translating technical advances into consumer-friendly service copy. Marilise came to copywriting after stints as a senior editor at Glamour, InStyle, Mirabella, and Fairchild Publications, and a two-time columnist ("First Look"; "Secret Addresses") at Elle. She has taught at Mediabistro, has been editor-in-chief of fashion trades, and is the author of Color Stories (Simon & Schuster, 2002) and The Fairchild Encyclopedia of Menswear (Fairchild, 2008).


Content Editor (online)
10 Years
10 Years
15 Years


20 Years
15 Years
Other, Specify
10 Years


Advertising, client side
7 Years
Magazine - Large Consumer/National magazines
15 Years
Online/new media
7 Years

Total Media Industry Experience

20 Years

Corporate Client List (# assignments last 2 yrs)

HBC Digital (10+), L'Oreal (10+), (10+)

Computer Skills

InDesign editing; proprietary e-commerce CMS (including Stella, Federated's proprietary CMS); social media platforms including Facebook, Instagram, Twitter, Tumblr, Pinterest, WordPress and Google blogging platforms, plus supporting


Fashion Copywriting

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Store signage

Window display copy as shown on the store's Madison Avenue flagship in 2010.
In-store display as shown in the Madison Avenue flagship during 2011.
In-store shops for the chain's top 18 doors


For Fairchild Publications' Menswear, an oversized glossy dedicated to the luxury market, I wrote "The Last Picture Show," a fashion column featured as the final page of each issue.

Magazine features

Book Excerpt

Published in 2008, this hardcover reference comprises more than 2,200 entries ranging over biographies of male style setters, diagrams illustrating the "how-to" of bow ties and pocket squares, and consumer intelligence on fiber and fabric care.

Service Copy

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Web concepts and content

For launch of The Supima Collection, a line of luxury basics exclusive to Bloomingdale's, I conceived and wrote a web site that included interactive merchandise specs, an illustrated timeline, and retail links.

Retail catalogs

Web stories

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Next-morning coverage of the menswear at the Metropolitan Museum of Art's annual gala for the Costume Institute; which ran with a slide show. (1 of 2)

Designer Profile

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Copy on first spread of an insert to promo Brooks Brothers' Supima Collection in Departures Magazine. (1st spread of 3)
(2nd spread of 3)


Written to showcase Brooks Brothers' second Supima Collection, this 32-page print catalog achieved the highest sell-through in the history of the store.