Alexandra Samuel

3223 West 2nd Avenue Vancouver BC V6K 1K9

Professional Experience

I am a freelance technology writer who regularly contributes to The Wall Street Journal, The Harvard Business Review, JSTOR Daily and more. I write timely, engaging stories that draw on my expertise as a tech researcher and data analyst -- and my experience as a mother -- to cover topics like how businesses can tap customer data, why kids' screen time is a feminist issue, and how to reduce the burden of email. I'm brimming with story ideas, so editors turn to me for original approaches to a variety of subjects, written in a range of voices and formats, from narrative and humorous to scholarly and analytical. I'm up for a wide range of assignments, and write most frequently about technology, business, data and parenting. I also take on content marketing projects like corporate blogging gigs and major data-driven reports, and offer social media strategy advice to both media and corporate clients based on my experience building one of the world's first social media agencies.


20 Years
20 Years
Social Media
12 Years


20 Years
Family, Children & Teenagers
10 Years
Business (general)
15 Years


Online/new media
20 Years
Newspaper - National
15 Years
Marketing (in-house) - Fortune 1000 corp. clients
5 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Wall Street Journal (10+), Harvard Business Review (10+), The Toronto Star (1-2), JSTOR Daily (10+), Christian Science Monitor (6-10)

Corporate Client List (# assignments last 2 yrs)

Lavin Agency (10+), Vision Critical (10+)

Other Work History

Vice-President of Social Media, Vision Critical (2012-2015) Director, Social + Interactive Media Centre, Emily Carr University (2009-2012) Founder & CEO, Social Signal (one of the world's first social media agencies, founded 2005)

Technical Skills

Online survey design Drupal and Wordpress development HTML and CSS Developing technical requirements and wireframes for websites/apps

Foreign Language Skills

Strong French, some German and Spanish

Computer Skills

Data analysis & visualization with Tableau, and other tools Word, Excel, PPT Expert-level user of a wide range of online and desktop software tools (Evernote, Gmail, Skitch, Basecamp etc)


Laptop, audio recorder, smartphone, Tableau

Work Permits & Visas

US & Canadian citizen


Webby nominee, ChangeEverything, 2008 BC's Top 100 Influential Women, 2010


Privacy and security

This feature for the Wall Street Journal's Information Security report flagged a new kind of security threat: your kids. The story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.
Tech advocates concerned that the Trump administration may deploy surveillance measures against critics are encouraging activists and others to take steps to protect their privacy.
Sooner or later, almost everyone gets hacked. In this story, I map out the steps to take when recovering from a hack -- and the steps that can secure your accounts in the future.
My piece on the online aftermath of Vancouver's hockey riots was the first story to sound the alarm about using social media for DIY justice. It shaped an international conversation about online vigilantism, and made me the go-to expert during subsequent examples of large-scale, crowdsourced law enforcement.

Family technology

Everybody wants to give their children the tools to be a success in life. But let’s think really big for a minute: How could you prepare a child to start the next billion-dollar tech company?
From behavior tracking to digital therapy, there is an ever-growing range of ways technology can help autistic kids. Writing as both a tech expert and the mom of an autistic child, I mapped out some of the most effective ways we can put technology to work for our kids.
What’s the real reason we worry about kids and screen time? I offered a provocative answer in this Mother’s Day story for my JSTOR Daily column, The Digital Voyage. My post was covered by Vox, Slate, the New York Post and beyond, as well as being widely shared on social media.
This data-driven story revealed the key divide among parents today: the divide between parents who enable their kids' tech use, those who limit tech, and those who actively mentor their kids online.
These Father's Day suggestions included a mix of product reviews and ideas for fun family activities online, delivered with affectionate reflections on the dads in my own life.

Living digitally

This feature for the Wall Street Journal landed on the cover of their Trends Report, with a teaser on the paper's front page. That visibility spoke to the broad appeal of this story mapping out the best way to organize TV viewing, along with an original infographic I created myself.
Inspired by the post-election uproar over the role of fake news in the presidential election, I looked into the long history of bad journalism -- and found some useful lessons in the sordid news practices of the early 20th century.
The trick isn't to unplug from our devices -- it's to unplug from the distractions, information overload, and trash that make us unhappy. This article was featured in the anthology "The Atlantic's Best Technology Writing 2012".
Technology doesn't have to make you crazy. My five experiments in thoughtful technology use can help you live in harmony with your many, many devices.
Advice on how to strengthen your marriage with digital tools, in a piece that marries personal reflection with practical tech tips.


Most businesses rely on data behind the scenes, but the smartest companies now turn that data into original, eye-catching content. This story mapping out the latest innovation in content marketing attracted thousands of social media shares.
Marketers should be able to use the Internet without destroying it. My widely-shared manifesto for better online marketing spells out what it takes.


Email used to run my life -- but it doesn't have to be that way. This feature for the front page of the Journal's Leadership Report caught fire online with its practical, engaging approach to managing email.
I contributed four chapters to HBR's definitive productivity guide, including "Say Yes to Saying No" and "Reward Yourself for Doing Dreaded Tasks". HBR returned to me to develop half of the tools in a recently released companion toolkit, for which I wrote significant portions of the handbook.
My book, "Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email", shows readers how to use social media tools like a pro.
How do you beat digital distraction? In this story for the Harvard Business Review's print edition, I square off with psychologist Larry Rosen on the best way to conquer online overload.

Content marketing with data

For leading brands, the growth of the collaborative economy presents unrivalled opportunity. That's why they were keen to get their hands on this Vision Critical report, which I co-authored with Jeremiah Owyang.
This Vision Critical/Crowd Companies report, which I co-authored with Jeremiah Owyang, provided unprecedented insight into who’s participating in the collaborative economy. It gave Vision Critical remarkable media exposure, and attracted nearly 200,000 views on Slideshare.
Social media listening can profoundly distort the way businesses understand their customers. That's the key insight of this report, based on an innovative pilot program I developed at Vision Critical, merging social media analytics and survey data. The report was widely cited in the media, and its findings drove a standing-room-only panel at SXSWi that trended on Twitter across the United States.
This data-driven report for Vision Critical used feedback from more than 80,000 customers to map the impact of social media on the path to purchase. It was featured in the Harvard Business Review, and named one of the top 10 social media research studies for PR professionals.