Alix Light Perez

New York, NY USA
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Professional Experience

Currently freelance & the Editor-at-Large for CLINIQUE. Beauty, fashion, style, design, lifestyle, travel, and culture. Elevated content and Brand Strategy. I help brands tell their story with clarity, consistency, and authenticity across channels. Experience with a broad range of brands. Passion for authentic voice, striking visuals, and innovation. Foundation in national magazine editorial (Vogue, Glamour) - combined with in-house brand building. Approach is a true hybrid: on-point copy & editorial with an understanding of the business considerations that go hand-in-hand with creative product. I bring a fresh perspective and a comprehensive understanding of nuanced voice and tone.

Expertise

Copywriter
10 Years
Content Editor (online)
12 Years
Writer
15 Years

Specialty

Fashion
15 Years
Humor
15 Years
Beauty
13 Years

Industries


Magazine - Large Consumer/National magazines
15 Years
Online/new media
12 Years
Pr/marketing - all
11 Years

Total Media Industry Experience

15 Years

Media Client List (# assignments last 2 yrs)

Glamour, Vogue

Corporate Client List (# assignments last 2 yrs)

Dove / Unilever, Origins / Estee Lauder, illuMask, Bond No. 9 New York, Creative Media Marketing, Soleil Toujours

Showcase

General

Copywriter, Editor-at-Large
(Clinique 5/11/2016)
I've worked with the brand to help tell their story across channels--from traditional Copywriting/Creative of all types (product naming, shade names, display, advertising, travel copy) to Digital copy and Education. Helped launch their online magazine, The Wink--the first of its scale in the beauty industry--and develop its editorial voice, in addition to writing, editing, and content strategy and production. Liaised with Marketing, Product Development, etc.
Digital Copywriter, Content Editor, Communications and Advertising Consultant
(Bond No. 9 New York 12/14/2024)
Edited full website to ensure clarity and consistency of copy, voice, and tone. Analyzed site for optimization and performance enhancement potential. Advised on strategy for key product launch. Over the past eight years, I've worked with Bond on advertising creation and media strategy, new product launches, corporate communications, press releases, and product development.
Content Development and Strategy, Writing
(Origins 5/11/2016)
Consulting on the brand's entry into content publishing. Advise on how to tell their story with consistency and authenticity across channels. Wrote the launch story, in support of Spring hero product launch.
Digital Copywriter, Content Strategy and Production, Blog Ghostwriter
(illuMask 5/11/2015)
Edited and wrote website for brand refresh of this FDA-approved, hi-tech beauty device. Advised on content strategy and planning. Wrote and produced content. Ghostwrote blog. *Due to the success of the brand refresh and subsequent rapid growth, company was recently bought out by an industry giant, years earlier than anticipated.
Innovation and Ideation Consultant
(Dove / Unilever 5/11/2016)
Copywriting, ideation, and innovation consulting for new product development. (*products are currently in development, not those pictured in attachment)
Beauty and Fashion Editorial
(Glamour / Conde Nast 5/11/2016)
Five years as an editor at Glamour magazine. Wrote beauty and fashion stories, covered the markets, selected visuals. Worked closely with design team and advertising team. A founding editor of glamour.com. Consulted for the Women of the Year Awards (WOTY), the Glammy Awards, and Special Issues. Glamour received the ASME Award for General Excellence during this time.
Special Events Editorial
(Vogue / Conde Nast 5/11/2016)
Three years in Vogue editorial. Worked on the planning and production of all Editorial Special Events, ranging from the Met Costume Institute Gala and the VH1/Vogue Fashion Awards to intimate events with designers and CFDA initiatives. Ensured that the Vogue voice was clear and present at all levels of production.