Amanda Westbrooks

Contact

Professional Experience

B2B writer specializing in foodservice, restaurants, technology, menu trends, marketing & PR, content strategy, custom home design & building, web and social media trends, and the editor of “Smart Home Design,” published in 2004. Amanda has been writing for more than 15 years and her work has appeared in Restaurant Business, Flavor & The Menu, CSP Magazine, ID Report, Inside Northside, Luxury Home Builder and many more publications. Most recently, Amanda was the contributing editor/content strategist for DiamondCulinaryAcademy.com, where she helped launch the culinary student resource website on behalf of McIlhenny Tabasco Co. with their PR firm, The Food Group. She writes culinary trend and education articles, as well as interviews celebrity chefs and exceptional culinary students each month. She now also works with brands and agencies on B2B blogs and content marketing strategy.

Expertise

Writer
19 Years
Editor
15 Years
Content Editor (online)
15 Years

Specialty

Food
11 Years
Business (general)
15 Years
Entrepreneurship
15 Years

Industries


Online/new media
19 Years
Magazine - Trade magazines/publications (B2B)
15 Years
Book Publishing Trade/B2B
2 Years

Total Media Industry Experience

15 Years

Media Client List (# assignments last 2 yrs)

Restaurant Business magazine (10+), CSP magazine (1-2), Flavor & The Menu magazine (10+), Luxury Homes magazine (10+)

Corporate Client List (# assignments last 2 yrs)

McIlhenny Tabasco (1-2), Skyword (1-2), Barilla (1-2), Edelman (1-2)

Technical Skills

Wordpress, Drupal, Joomla HTML MailChimp, Constant Contact, SilverPOP, Emma

Computer Skills

Word, Excel, Powerpoint, Google Docs, Adobe InDesign, Adobe Photoshop, Adobe Acrobat,

References

On Request

Awards

2015: Ozzie Award for mobile digital edition of print magazine on Mag+ platform 2012: Jesse H. Neal Award nomination nominated in the category of Best Subject-Related Package for "The Social Media 50" 2009: FOLIO Ozzie Gold - Restaurant Business magazine's MonkeyDish.com was awarded the Gold Medal for Best Site Design for outstanding design, functionality and navigation.

Associations

International FoodService Editors Council International Association of Culinary Professionals Search Results Research Chefs Association International Association of Business Communicators Public Relations Society of America

Showcase

General

Diamond Culinary Academy
(McIlhenny Tabasco & The Food Group 7/30/2017)
Freelance content contributor and strategist for the Diamond Culinary Academy website, sponsored by The McIlhenny Tabasco Co., in partnership the the Culinary Institute of America. A resource for culinary students and chef hopefuls, it features advice from prominent chefs and culinary leaders, profiles of up-and-coming culinary students, and in-depth written and video features on food trends, seasonal ingredients, low sodium cooking, and more.
Feature Stories - Desserts
(Flavor & The Menu 2/1/2017)
Dessert trend feature stories for Flavor & The Menu magazine - positioning flavor as the strategic point of differentiation and growth for foodservice operators.
Build a Better Health-Inspector Relationship
(CSP magazine 1/15/2017)
New rules under the Food Safety Modernization Act are shifting regulators' food-safety focus from reactive to proactive, creating the need for a more transparent and collaborative relationship between inspector and retailer. My single article was expanded to a three-piece directory
Business Content
(Restaurant Business Magazine 1/1/2018)
Provide coverage of restaurant management and technology trends; write trend-driven feature stories, inspiring profiles, news items, quick-read lists, and curate content from outside partners.