Professional Experience
A seasoned communications executive with more than a decade in the entertainment industry specializing in strategic campaign planning, media relations, brand building and awareness, talent relations, crisis communications, event planning and press material development. Past projects have included television networks, including Emmy Award winning series (scripted and reality), lifestyle brands and media, in addition to planning and executing numerous events including red carpet premieres, junkets, Comic Con and TCA.
Specialties:
Public relations, media relations, strategic planning, brand building and awareness, management, talent relations, crisis communications, press material development and event planning.
Expertise
Other, Specify
13 Years
Specialty
Entertainment
13 Years
Food
6 Years
Lifestyle
13 Years
Industries
Broadcasting - Ent - TV (National)
7 Years
Broadcasting - Ent - Cable (National)
7 Years
PR (firm) - Small to mid-sized corp. clients
13 Years
Total Media Industry Experience
13 Years
Media Client List (# assignments last 2 yrs)
Bravo (10+), WEtv (10+), AMC (6-10), Current TV (1-2), Kinetic Content (1-2)
Other Work History
FerenComm, NYC, Vice President
7/06 – 7/13
Developed and executed PR campaigns for AMC , Bravo, Kinetic Content, and WEtv among others. Managed teams, drafted press materials, pitched programming, corporate and digital initiatives to trade and consumer press and managed press events. Secured media coverage in national and regional electronic, print and online outlets.
Robinson, Lerer & Montgomery, NYC, Freelance Publicist
4/05 – 11/05
Strategized and implemented PR campaigns for AOL’s Moviefone, AOL TV and AOL Music.
HL Group, NYC, Director
6/04-3/05
Oversaw W Hotels Worldwide account. Handled all press inquiries, drafted press materials and message points for executives.
PMK/HBH, NYC, Account Executive
6/00-6/04
Developed and executed PR strategies for Hearst, Reebok, Xbox, Asprey, Kerzner International, etc, and managed press events (Vanity Fair Oscar Party, SAG Awards, Louis Vuitton’s 150th Anniversary).
Foreign Language Skills
Mandarin - conversational
Computer Skills
Word, Excel, Outlook
Equipment
laptop, digital camera
References
Available upon request
