Irene Williams

Nashville, TN USA
Contact

Professional Experience

If I needed to hire a writer, I'd hire me. When I requested reference letters from a couple clients, they asked if I could whip something up for them. I'm a creative, cognitive thinker with a 19-year career in PR, advertising and marketing. As a 'word nerd' and business woman, I use both sides of my mental muscle to produce prompt, memorable writing. Copy that sparks. Scripts that sing. Content that spurs. Phrases that sell. Stories that pierce. Though I have a niche in residential and commercial design, I love challenges. Recently I've written website copy for a butchery biowaste broker, ad copy to promote toilet paper ply adhesive and a white paper about medical electronic data transmission (no, not kidding). In other words, I'm not scared by topic, let alone deadline. Bring it on! Words are the building blocks of my fun, expansive career. I hope this block of text inspires you to contact me. I'm ready to meet your next deadline...

Expertise

Account manager
13 Years
Copywriter
19 Years
Writer
19 Years

Specialty

Health
8 Years
Home & Garden
13 Years
Other, Specify
13 Years

Industries


Advertising agency
15 Years
PR (in-house) - Small to mid-sized corp. clients
5 Years
Nonprofit
2 Years

Total Media Industry Experience

19 Years

Media Client List (# assignments last 2 yrs)

Social Media Connection (10+), HER Nashville Magazine (monthly columnist) (6-10), Newsweek (Budget Travel Magazine) (1-2)

Corporate Client List (# assignments last 2 yrs)

vast corporate experience; please contact for list (10+)

Other Work History

Ask me about my temp job at the diaper factory!

Technical Skills

Webcasts & blogging, above average page lay-out and design skills to support my core competency in writing; proficient in Adobe Photoshop Elements; skilled in presentation creation across platforms, including use of video, still photos and slide design; 9 yrs experience in video production as scriptwriter and director

Foreign Language Skills

Cursory knowledge of French, Italian and Spanish; fluent in "geek"

Computer Skills

Proficient on Mac and PC, as well as in related operating systems and programs

Equipment

Fully equipped for assignments: laptop, digital camera, high def video camera, audio recording devices, microphone for podcasting, etc.

References

Glowing professional references available on request

Awards

Accredited Business Communicator through IABC; earned designation in 1999

Showcase

Feature Writing

Profit Potential in the Commercial Market
(National Floor Trends 6/14/2008)
On behalf of client ALLOC for National Floor Trends
Laminate Flooring for the Home
(Woman's Day SIPs 9/1/2007)
Advertorial on behalf of client ALLOC
International Wood Products Magazine articles
(5/1/2007)
Trend articles penned for association publication
TEC trade article
(10/1/2007)
Case study for TEC, maker of tile setting materials; used as an advertorial in trade magazine and internally as a sales tool
Emdeon pharmacy services articles
(Emdeon 6/16/2009)
sample feature stories from recent client newsletters
A Tour of the Emerald Isle
(Budget Travel Magazine 7/1/2008)
New Recording Studio
(Technology for Worship Magazine 1/1/2003)
Bylined article for targeted trade publication
HER Magazine - monthly home column
(3/13/2010)
I'm the monthly home & garden columnist at HER Nashville Magazine. View all columns in their entirety online at hernashville.com/home

Songwriting (Lyrics & Music)

Next Generation - event theme song
(Florim 9/19/2024)
Original song for an employee & customer relations campaign for client Florim, words & music by Irene

Ad Copywriting

Emdeon Trade Ad
(4/18/2008)
Themed ad for placement in trade publication
Dual Brand Ad
(Alloc-Berry 2/7/2009)
B-to-B Ad
(Foster 9/19/2024)
Porta Via ad
(Porta Via Restaurant 3/13/2010)
I've written an array of promotional and advertising materials for this restaurant, through my frequent affiliation with Powell Creative, LLC.

Web Writing & Site Logic

JP Williams - artist & songwriter -website
(6/30/2008)
Copy, design and maintenance of this fun site, with lots of personality: http://www.jpwilliams.net
StudioNow
(Brett Marlin Creative 11/1/2008)
I wrote copy that worked not only for some direct mailers for this client, but for their website as well.
Grout Boost website
(Grout Boost 9/19/2024)
Site for an innovative new product, created to connect with consumer and trade audiences
ALLOC consumer site
(ALLOC, Inc 9/19/2024)
Comprehensive site to provide consumers, architects, designers and key trade audiences information on Alloc's array of laminate flooring products
StudioNow
(Brett Marlin Creative 11/8/2009)
Marliin
(4/15/2010)

Marketing Communications Copywriting

ALLOC consumer brochure
(Alloc, Inc 2/11/2008)
Mood-setting romance copy for consumer brochure
Copywriting sampler
(Mission Stone & Tile 3/13/2010)
I write all copy for Mission Stone & Tile. From product names to feature articles, I really enjoy the creativity and freedom this client allows.
LEVEL introductory brochure
(6/30/2008)
Sophisticated brand introductory brochure
Nightclub - Restaurant Brochure
(Zouk Santana, Costa Rica 9/19/2024)
Green Tree E-blast
(9/19/2024)

Scriptwriting & Creative Direction

Branding Video
(Florim 9/19/2024)
Script & creative direction for video; used to establish brand image for a tile manufacturer; used at an NYC media event, as well as at numerous customer gatherings and trade shows
Product Sales Video
(PrideSports 9/19/2024)
Script and creative direction for video used in sales presentations and at trade shows

Kid's Play - Early Promotional Writing

age 9 - My First Fashion Catalog
(5/1/1980)
My first catalog creation, employing promotional copywriting, illustration, page lay-out and design; while my friends were playing with Barbies, I was creating marketing materials for them...
age 6 - My Earliest Known Promo Copy
(11/1/1976)
Recently discovered promotional invitation created by me for my first grade teacher

Business - Technical Writing

Patient Responsibility Estimation White Paper
(Emdeon 3/13/2010)
I frequently write white papers, newsletter articles and industry reports for this B2B healthcare technology provider.
NHIN Highway White Paper
(HIMSS (via Emdeon) 9/19/2024)
White paper written on behalf of the Healthcare Information and Management Systems Society
National Report on Healthcare Efficiency
(4/19/2010)