Jackie Fishman

1200 N Nash Street #229 Arlington, VA 22209 USA
Website: http://mediabistro.com/jackiefishman
Contact

Professional Experience

Twenty-plus years writing experience specializing in health and medical topics targeting consumer and B2B audiences. Includes: * Lifestyle, nutrition, vitamins/supplements * Womens' and childrens' health * Nonprofit charity event marketing * Personal finance, health insurance, and affordable housing My background includes numerous features and interview articles for the Fresno Bee, Vitamin Retailer Magazine, and blogs (now-defunct AskMissA,com). I have developed, written and edited newsletter brochure and web copy for the Parkinson's Foundation, Blue Cross and Blue Shield Association, Kaiser Permanente, the Visiting Nurse Association and Housing and Community Services of Northern Virginia. My media relations experience spans two decades. I am accredited by the Public Relations Society of America and hold an MA in public communications from American University (AU). I have taught a masters' level class in Strategic Writing at AU.

Expertise

Copy Editor
10 Years
Writer
15 Years
Other, Specify
20 Years

Specialty

Health
20 Years
Lifestyle
3 Years
Personal Finance
3 Years

Industries


PR (in-house) - Fortune 1000 corp. clients
15 Years
Magazine - Trade magazines/publications (B2B)
5 Years
Nonprofit
20 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Askmissa.com (10+), News Generation (10+), Fresno Bee (3-5), Vitamin Retailer (6-10)

Corporate Client List (# assignments last 2 yrs)

Blue Cross and Blue Shield Association (10+), Conover & Company (1-2), Parkinson's Association (1-2), Housing & Community Services of Northern Virginia (1-2)

Other Work History

1. Blue Cross and Blue Shield Association, Washington, D.C. Media Relations Manager/Senior Communications Manager Created and executed media strategy for key issues and programs Developed news /feature ideas and talking points Prepared executive staff for interview. Wrote communications vehicles including releases, op-eds, scripts, brochures Planned and executed web site copy 2. Kaiser Permanente Mid-Atlantic States, Rockville, Md. Marketing Communications Project Manager Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members. 3. Suburban Hospital, Bethesda, Md. Public Relations Manager Created and executed all communications programs for community hospital.

Technical Skills

1/2017- Mediabistro Travel writing course

Foreign Language Skills

some French and Spanish

Computer Skills

Word, Excel, Access, PowerPoint, Vocus, Content management systems, all Google Plus platforms, Wordpress, Joomla

Equipment

SLR camera- experienced photographer

Awards

Accredited Public Relations (APR)

Associations

Public Relations Society of America (PRSA)

Work Samples

Health and Wellness

Quelling Pain Naturally
(Vitamin Retailer Magazine 11/15/2015)
The search for natural ways to ease inflammation and pain is universal. The questions for the natural supplement industry are, "What ingredients and products are most effective?" "How is this category of supplements is evolving?" "What is the consumer profile for these products?"
Prescription for Change
(Fresno Bee 1/25/2013)
Primary care doctors leaving health care plans is a possible trend that troubles us all. What so some California insurers say about these doctor defections? and what can you do when your doctor leaves your health plan? How do you find another?
Future of Influencers on Consumers Buying Vitamins and Supplements
(Vitamin Retailer Magazine 9/1/2015)
Dr. Oz was the largest driving force behind consumers' demands for vitamins and supplements until his defensive appearance before a US senate panel. Subsequently, his stature has waned and other forces have usurped his power over consumers seeking a healthier lifestyle.
Bone and Joint Supplements-Not Just for Seniors
(Vitamin Retailer Magazine 8/1/2015)
What are the latest trends in bone and joint health supplements? I interviewed researchers, retailers and manufacturers to find out.
Free-from Demand
(Nutrition Executive Magazine 10/6/2015)
Industry publication article featuring in-depth Q&A with a variety of nutrition industry experts exploring the current and future path of researching, developing and marketing allergy-sensitive ingredients.
Skincare Perfectionists
(Vitamin Retailer Magazine 3/7/2016)
The future of skincare products emphasizes natural, safer ingredients and formulations with scientifically proven results.
The Truth About Gluten
(Fresno Bee 1/25/2013)
What is gluten intolerance? What does it mean when someone has celiac disease? What is the difference between the two and are we seeing an increase in these conditions? I define the difference between the two ailments and outline what life is like for those who must eliminate gluten from their diet

About Me

WAMU Interview
(https://listenersofwamu.wordpress.com/2015/09/14/listeners-of-wamu-jackie-fishman/ 9/14/2015)
I was interviewed by WAMU to explore my relationship with public radio for the feature in their blog, Listeners of WAMU: Jackie Fishman By Jesse Cao I talked to WAMU listener and former volunteer Jackie Fishman about her relationship with public radio, her favorite radio stories, and her career. Jackie’s currently a freelance writer, working mainly for a vitamin and supplement industry magazine. Before going freelance five years ago, she worked in healthcare communications, was a director of PR at a local hospital, and even taught middle school at one point.
How to Sustain Museums Washington, DC
(Kojo Nnandi Show-WAMU 12/19/2019)
Panel discussion on Kojo Nnandi Show on WAMU concerning DC museums and their challenges. I represented the Newseum, speaking as a docent for that museum and discussing my experiences there.
Suburban Hospital Media Fixture Leaves for New Position
(Montgomery County Gazette 2/10/2016)
I was profiled by Montgomery County. Maryland Gazette when I left my employment at Suburban Hospital.

Interviews and Profiles

A Degree of Confidence
(Buffalo Courier Express 3/29/2020)
Sunday magazine article about a college consortium program bringing college degree courses to inmates of Attica prison. Article was printed on 10th anniversary of the Attica prison uprising.

General

Spark-Art From Writing, Writing From Art
(http://getsparked.org/spark26/lisa-kilhefner-and-jackie-fishman 12/18/2019)
Spark is a participatory, inclusive creativity event. It is open to writers, musicians, and visual artists of all kinds, and occurs four times each year. During each 10-day project round, participants create new work using someone else’s art, writing, or music as inspiration. All resulting work is then displayed online, alongside the piece that inspired it. This site contains inspiration and response pieces from Spark’s 2010 – 2018 rounds.
Hideaway Road
(Catapult.co 3/28/2020)
Personal essay about a special place