Thirty-plus years writing experience specializing in health and lifestyle topics targeting consumer and B2B audiences. Includes:
* Lifestyle, nutrition, and healthy habits
* Personal finance, health insurance, and affordable housing
My background includes features, essays, and interview articles for Business Insider, Medical/Surgical Nurse Magazine, Virginia Dogwood Newspaper, on news, personal finance, health and lifestyle. I have developed, written and edited annual report copy, press releases, press kits, newsletter brochure and web copy for NeighborWorks, the Parkinson's Foundation, and the Blue Cross and Blue Shield Association
My media relations experience spans two decades. I am accredited by the Public Relations Society of America and hold an MA in public communications from American University where I have also been an adjunct professor.
PR (in-house) - Fortune 1000 corp. clients
Magazine - Trade magazines/publications (B2B)
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Medical/Surgical Nurse Magazine (1-2), Business Insider (3-5), NeighborWorks (3-5)
Corporate Client List (# assignments last 2 yrs)
Blue Cross and Blue Shield Association (10+)
Other Work History
1. Blue Cross and Blue Shield Association, Washington, D.C.
Media Relations Manager/Senior Communications Manager
Created and executed media strategy for key issues and programs
Developed news /feature ideas and talking points
Prepared executive staff for interview.
Wrote communications vehicles including releases, op-eds, scripts, brochures
Planned and executed web site copy
2. Kaiser Permanente Mid-Atlantic States, Rockville, Md.
Marketing Communications Project Manager
Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members.
3. Suburban Hospital, Bethesda, Md.
Public Relations Manager
Created and executed all communications programs for community hospital.
10/21- MediaBistro Pitching
3/20-Catapult.co personal essay writing class
9/2017-12/2019-Docent for Newseum, Washington, D.C.
1/2017- Mediabistro Travel writing course
Foreign Language Skills
some French and Spanish
Word, Excel, PowerPoint, Vocus, Content management systems, all Google Plus platforms, Wordpress,
SLR camera- experienced photographer
Accredited Public Relations (APR)
Public Relations Society of America (PRSA)