Jackie Fishman

11904 Tallwood Court Potomac, MD USA
Website: http://mediabistro.com/jackiefishman
Contact

Professional Experience

Thirty-plus years writing experience specializing in health and medical topics targeting consumer and B2B audiences. Includes: * Lifestyle, nutrition, vitamins/supplements * Womens' and childrens' health * Nonprofit charity event marketing * Personal finance, health insurance, and affordable housing My background includes numerous features and interview articles for the Fresno Bee, Vitamin Retailer Magazine, and blogs (now-defunct AskMissA,com). I currently write freelance news and feature pieces for https://vadogwood.com on business and health topics. I have developed, written and edited newsletter brochure and web copy for the Parkinson's Foundation, Blue Cross and Blue Shield Association, Kaiser Permanente, the Visiting Nurse Association and Housing and Community Services of Northern Virginia. My media relations experience spans two decades. I am accredited by the Public Relations Society of America and hold an MA in public communications from American University where I have also been an adjunct

Expertise

Copy Editor
10 Years
Writer
15 Years
Reporter
2 Years

Specialty

Health
20 Years
Lifestyle
3 Years
Personal Finance
3 Years

Industries


PR (in-house) - Fortune 1000 corp. clients
15 Years
Magazine - Trade magazines/publications (B2B)
5 Years
Nonprofit
20 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

News Generation (10+), Fresno Bee (3-5), Vitamin Retailer (6-10), Virginia Dogwood (3-5)

Corporate Client List (# assignments last 2 yrs)

Blue Cross and Blue Shield Association (10+), Parkinson\\\'s Association (1-2), Housing & Community Services of Northern Virginia (1-2), Suburban Hospital (10+)

Other Work History

1. Blue Cross and Blue Shield Association, Washington, D.C. Media Relations Manager/Senior Communications Manager Created and executed media strategy for key issues and programs Developed news /feature ideas and talking points Prepared executive staff for interview. Wrote communications vehicles including releases, op-eds, scripts, brochures Planned and executed web site copy 2. Kaiser Permanente Mid-Atlantic States, Rockville, Md. Marketing Communications Project Manager Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members. 3. Suburban Hospital, Bethesda, Md. Public Relations Manager Created and executed all communications programs for community hospital.

Technical Skills

3/20-Catapult.co personal essay writing class 9/2017-12/2019-Docent for Newseum, Washington, D.C. 1/2017- Mediabistro Travel writing course

Foreign Language Skills

some French and Spanish

Computer Skills

Word, Excel, Access, PowerPoint, Vocus, Content management systems, all Google Plus platforms, Wordpress, Joomla

Equipment

SLR camera- experienced photographer

Awards

Accredited Public Relations (APR)

Associations

Public Relations Society of America (PRSA)

Work Samples

Health and Wellness

The search for natural ways to ease inflammation and pain is universal. The questions for the natural supplement industry are, "What ingredients and products are most effective?" "How is this category of supplements is evolving?" "What is the consumer profile for these products?"
Primary care doctors leaving health care plans is a possible trend that troubles us all. What so some California insurers say about these doctor defections? and what can you do when your doctor leaves your health plan? How do you find another?
Dr. Oz was the largest driving force behind consumers' demands for vitamins and supplements until his defensive appearance before a US senate panel. Subsequently, his stature has waned and other forces have usurped his power over consumers seeking a healthier lifestyle.
What are the latest trends in bone and joint health supplements? I interviewed researchers, retailers and manufacturers to find out.
Industry publication article featuring in-depth Q&A with a variety of nutrition industry experts exploring the current and future path of researching, developing and marketing allergy-sensitive ingredients.
The future of skincare products emphasizes natural, safer ingredients and formulations with scientifically proven results.
Why are Virginia’s millennials getting infected with Covid-19 at higher rates than other groups?
What is gluten intolerance? What does it mean when someone has celiac disease? What is the difference between the two and are we seeing an increase in these conditions? I define the difference between the two ailments and outline what life is like for those who must eliminate gluten from their diet

Interviews and Profiles

Explores need for prison reform especially in light of those incarcerated with autism and other disabilities.
Sunday magazine article about a college consortium program bringing college degree courses to inmates of Attica prison. Article was printed on 10th anniversary of the Attica prison uprising.
I reported on the 2020 activities of several nonprofit organizations across the country for this annual report. All of these organizations received funding from the NGO NeighborWorks. Their efforts were focused on improving housing and providing small business support in their immediate locations. The communities they served ranged from Puerto Rico and New York City to San Francisco.
Qualifying for a conditional pardon doesn’t help if you don’t know how to file a petition. That’s a problem many Virginia inmates face right now. They don’t know the right paperwork to file and can’t afford a lawyer to do it for them. That’s where the Virginia Redemption Project steps in.

About Me

I was interviewed by WAMU to explore my relationship with public radio for the feature in their blog, Listeners of WAMU: Jackie Fishman By Jesse Cao I talked to WAMU listener and former volunteer Jackie Fishman about her relationship with public radio, her favorite radio stories, and her career. Jackie’s currently a freelance writer, working mainly for a vitamin and supplement industry magazine. Before going freelance five years ago, she worked in healthcare communications, was a director of PR at a local hospital, and even taught middle school at one point.
Panel discussion on Kojo Nnandi Show on WAMU concerning DC museums and their challenges. I represented the Newseum, speaking as a docent for that museum and discussing my experiences there.
I was profiled by Montgomery County. Maryland Gazette when I left my employment at Suburban Hospital.
Personal essay about how my daughter in law is keeping alive the names of my family members who perished during the Holocaust.

General

How Virginia town of Front Royal is changing and adjusting its winter holiday traditions during COVID-19.
Spark is a participatory, inclusive creativity event. It is open to writers, musicians, and visual artists of all kinds, and occurs four times each year. During each 10-day project round, participants create new work using someone else’s art, writing, or music as inspiration. All resulting work is then displayed online, alongside the piece that inspired it. This site contains inspiration and response pieces from Spark’s 2010 – 2018 rounds.
Personal essay about a special place
Personal essay published on the Jewish Women of Words web site about an unexpected family member reconnecting with the names of relatives who perished in the Holocaust.