Janet Haney

San Francisco, CA USA
Website: http://www.janethaney.com
Contact

Professional Experience

My diverse journalism career includes more than 14 years of professional writing and editing experience about such topics as finance, human interest, tech, medical and nonprofit subjects. I write press releases, original business-related stories, website copy, executive bios, backgrounders--you name it. I also successfully conduct PR & social media activities--from conception to implementation--for small businesses. * Client list: Giant Creative/Strategy, VeriSign, Columbia Univ., School of Engineering, Home Instead Senior Care, Jossey Bass/Wiley Publishing, Applied Materials, Nolo Press & others. * Media hits: 20/20, NPR, 7x7, Where Magazine, SF Chronicle, SF Examiner, San Jose Mercury News, San Mateo County Times, KGO Radio, Bay Area TV & more. * Articles published in: Columbia Univ. School of Engineering pub, AOL finance section, Yahoo! finance section, CBS.MarketWatch.com, Citysearch San Francisco, American Business Woman, DealFlow Media's The Small Cap Report & more

Expertise

Copywriter
7 Years
Editor
10 Years
Reporter
15 Years

Specialty

Technology
11 Years
Finance
6 Years
Other, Specify
6 Years

Industries


PR (firm) - Small to mid-sized corp. clients
8 Years
Online/new media
13 Years
Other
5 Years

Total Media Industry Experience

13 Years

Media Client List (# assignments last 2 yrs)

St. Mary's Cathedral (3-5), Jossey-Bass/Wiley (3-5), Giant Creative/Strategy (3-5), Home Instead Senior Care (10+), Waterlily Pond Floral Design (3-5), Ubiquity PR (1-2)

Corporate Client List (# assignments last 2 yrs)

Columbia Univ. School of Engineering (10+), Giant Creative/Strategy (10+), Larkin Street Youth Services (10+), VeriSign (10+), Panorama9 (6-10), Nolo Press (1-2), Deloitte Touche Tohmatsu (1-2), Applied Materials (10+)

Other Work History

I am a freelance writer, editor and publicist for a variety of industries, including: finance; tech; publishing; nonprofit sector; floral; senior care; and others. Previously, I was a financial reporter who covered the tech industry for the former CBS.MarketWatch.com, worked in employee communications for a Fortune 500 company and was a writer for a marketing/PR agency. I've written and edited executive bios, company backgrounders, e-newsletters, press releases, bylined articles, and more.

Computer Skills

Microsoft Office; some knowledge FrontPage and DreamWeaver; proficient in Associated Press style

Awards

Volunteer of the Month, June 2010, Greater Bay Area Make-A-Wish Foundation

Showcase

Magazine articles

Protect Your Assets Before Tying the Knot
(Insight 5/1/2009)
The Sun Rises on Dubai
(American Business Woman 10/1/2005)
CEOs Strive to Stick to Checklist
(American Business Woman 10/1/2005)
Recession-Proof Clients
(Insight 3/1/2009)
This magazine has a readership of 24,000 CPAs mostly located in Illinois.

People profiles

Golf Helps Fuel Artist's Passion
(Golf Today 4/1/2010)
Wrote cover story for Golf Today about an artist who specializes in golf art.
Commitment to Community Drives Health
(Fresenius Medical Care North America 1/31/2007)
This is a people profile I wrote about a kidney dialysis patient who used to be the chef for the Grateful Dead. He now does a lot of community service for those who are going through dialysis. The magazine printed my article word-for-word and used their own byline.
Grandma Tears Up the Racetrack
(Applied Materials 3/31/2003)
I wrote a weekly "People Matters" feature for Applied Materials' internal Web site. The column focused on an employee who was doing something unique outside of work. This grandma worked in a high-tech environment, but she was also a drag racer.
Nobel Prize Winner & Ultimate Matchmaker | Alvin Roth
(Columbia University, School of Enginnering 3/1/2013)
Data Driven Science | Jordan Becker
(Columbia University, School of Enginnering 3/1/2013)
Trading Spaces | Richard Hunter
(Columbia University, School of Engineering 3/1/2012)
Leading Bio-Pharma Innovation | Vijay Samant
(Columbia University, School of Engineering 3/1/2012)
Empowering Future Scientists | Alicia Abella
(Columbia University, School of Engineering 3/1/2012)
This was the cover story for Columbia University's School of Engineering spring 2012 issue.
Troubleshooting Home Mortgages | Michael Bykhovsky
(Columbia University, School of Engineering 3/1/2012)
Faces Behind Data Sciences | Jenny Finkel
(Columbia University, School of Enginnering 3/1/2013)

Press releases

Point&Ship Secures Place on Inc. 5000 List of U.S.-based Fastest-Growing, Private Companies
(PointandShip Software 9/22/2008)
Inc.com chose PointandShip Software as one the fastest-growing, privately held companies in the United States.
Bestselling Author PATRICK LENCIONI Marks 10th Anniversary of "The Five Temptations of a CEO"
(Jossey Bass/Wiley 6/30/2008)
This press release highlights Patrick Lencioni’s book "The Five Temptations of a CEO" 10th anniversary celebration.
St. Mary's Cathedral Festival of Flowers Spotlights Church's 40th Anniversary
(St. Mary's Cathedral, San Francisco 9/15/2010)
The press release and subsequent media follow up and pitches resulted in nine media (print, online & TV) mentions for St. Mary's Cathedral Festival of Flowers.
Renowned Hotelier Chip Conley Offers Sound Advice on How Companies Can Survive a Recession
(Wiley & Sons 8/1/2008)

Media Outreach for Clients

1,000 Pound "Fantastical" Floral Art Creation Made of 2,500 Feet of Colored Bamboo
(Inhabitat 3/29/2011)
Conducting media pitches for my client Natasha Lisitsa and Waterlily Pond Floral and Event Design Studio has resulted in numerous online, print and TV stories.
Ex-engineer blossoms by creating floral designs
(Waterlily Pond in SF Chronicle 3/15/2009)
Waterlily Pond's Natasha Lisitsa was featured in a two-page spread in the San Francisco Chronicle's Sunday Datebook section as part of the de Young Museum's Bouquets to Art 2009.
A Place to Call Home
(ABC's 20/20 1/28/2011)
ABC's 20/20: A Place to Call Home; instrumental in the pitch process for Larkin Street Youth Services, which provides services and shelter to homeless, runaway and at-risk youth between the ages of 12 and 24.

Bios

Real estate agent bio
(Sotheby's International Realty 9/10/2008)
I wrote this bio for a high-profile Sotheby's real estate agent.
Real estate bio No. 2
(Coldwell Banker Devonshire 5/5/2008)
I wrote this bio for a former Sotheby's International Realty agent who moved over to Coldwell Banker.
StubHub bios for PR agency
(Loomis Group 3/1/2008)
I created Playbill-style staff bios for Loomis Group's pitch to StubHub.

Consumer

Diptyque
(CitySearch San Francisco 10/1/2005)

Corporate Backgrounder

Spectra Labs Corporate Backgrounder
(Spectra Labs 10/1/2007)

Op-Ed

Budget Cuts Lingering Effect on Vulnerable Populations
(Larkin Street Youth Services 6/18/2008)
This op-ed was submitted to the San Francisco Chronicle.

General

Web copy writer/editor
(Home Instead Senior Care 9/1/2009)
I work with two Northern California Home Instead Senior Care franchises. Among my duties is to update their website copy. At times, I have written fresh content for their sites, including "Our Team" content and "Alzheimer's & Dementia Care Services."
Web copy writer/editor
(Panorama9 3/1/2011)
Since March 2011, I have edited and re-written Web copy for Panorama9, a Denmark-based technology company. Nearly every page on its website has been updated as a result of my edits and re-work.