Janet Haney

San Francisco, CA USA
Website: http://www.janethaney.com

Professional Experience

My diverse journalism career includes more than 14 years of professional writing and editing experience about such topics as finance, human interest, tech, medical and nonprofit subjects. I write press releases, original business-related stories, website copy, executive bios, backgrounders--you name it. I also successfully conduct PR & social media activities--from conception to implementation--for small businesses. * Client list: Giant Creative/Strategy, VeriSign, Columbia Univ., School of Engineering, Home Instead Senior Care, Jossey Bass/Wiley Publishing, Applied Materials, Nolo Press & others. * Media hits: 20/20, NPR, 7x7, Where Magazine, SF Chronicle, SF Examiner, San Jose Mercury News, San Mateo County Times, KGO Radio, Bay Area TV & more. * Articles published in: Columbia Univ. School of Engineering pub, AOL finance section, Yahoo! finance section, CBS.MarketWatch.com, Citysearch San Francisco, American Business Woman, DealFlow Media's The Small Cap Report & more


7 Years
10 Years
15 Years


11 Years
6 Years
Other, Specify
6 Years


PR (firm) - Small to mid-sized corp. clients
8 Years
Online/new media
13 Years
5 Years

Total Media Industry Experience

13 Years

Media Client List (# assignments last 2 yrs)

St. Mary's Cathedral (3-5), Jossey-Bass/Wiley (3-5), Giant Creative/Strategy (3-5), Home Instead Senior Care (10+), Waterlily Pond Floral Design (3-5), Ubiquity PR (1-2)

Corporate Client List (# assignments last 2 yrs)

Columbia Univ. School of Engineering (10+), Giant Creative/Strategy (10+), Larkin Street Youth Services (10+), VeriSign (10+), Panorama9 (6-10), Nolo Press (1-2), Deloitte Touche Tohmatsu (1-2), Applied Materials (10+)

Other Work History

I am a freelance writer, editor and publicist for a variety of industries, including: finance; tech; publishing; nonprofit sector; floral; senior care; and others. Previously, I was a financial reporter who covered the tech industry for the former CBS.MarketWatch.com, worked in employee communications for a Fortune 500 company and was a writer for a marketing/PR agency. I've written and edited executive bios, company backgrounders, e-newsletters, press releases, bylined articles, and more.

Computer Skills

Microsoft Office; some knowledge FrontPage and DreamWeaver; proficient in Associated Press style


Volunteer of the Month, June 2010, Greater Bay Area Make-A-Wish Foundation


Magazine articles

This magazine has a readership of 24,000 CPAs mostly located in Illinois.

People profiles

Wrote cover story for Golf Today about an artist who specializes in golf art.
This is a people profile I wrote about a kidney dialysis patient who used to be the chef for the Grateful Dead. He now does a lot of community service for those who are going through dialysis. The magazine printed my article word-for-word and used their own byline.
I wrote a weekly "People Matters" feature for Applied Materials' internal Web site. The column focused on an employee who was doing something unique outside of work. This grandma worked in a high-tech environment, but she was also a drag racer.
This was the cover story for Columbia University's School of Engineering spring 2012 issue.

Press releases

Inc.com chose PointandShip Software as one the fastest-growing, privately held companies in the United States.
This press release highlights Patrick Lencioni’s book "The Five Temptations of a CEO" 10th anniversary celebration.
The press release and subsequent media follow up and pitches resulted in nine media (print, online & TV) mentions for St. Mary's Cathedral Festival of Flowers.

Media Outreach for Clients

Conducting media pitches for my client Natasha Lisitsa and Waterlily Pond Floral and Event Design Studio has resulted in numerous online, print and TV stories.
Waterlily Pond's Natasha Lisitsa was featured in a two-page spread in the San Francisco Chronicle's Sunday Datebook section as part of the de Young Museum's Bouquets to Art 2009.
ABC's 20/20: A Place to Call Home; instrumental in the pitch process for Larkin Street Youth Services, which provides services and shelter to homeless, runaway and at-risk youth between the ages of 12 and 24.


I wrote this bio for a high-profile Sotheby's real estate agent.
I wrote this bio for a former Sotheby's International Realty agent who moved over to Coldwell Banker.
I created Playbill-style staff bios for Loomis Group's pitch to StubHub.


Corporate Backgrounder


This op-ed was submitted to the San Francisco Chronicle.


I work with two Northern California Home Instead Senior Care franchises. Among my duties is to update their website copy. At times, I have written fresh content for their sites, including "Our Team" content and "Alzheimer's & Dementia Care Services."
Since March 2011, I have edited and re-written Web copy for Panorama9, a Denmark-based technology company. Nearly every page on its website has been updated as a result of my edits and re-work.