Jennifer Schiff

Wilton, CT USA
Contact

Professional Experience

I am an award-winning marketing writer + reporter who knows how to tell a good story. Though slightly taller, better looking, and less grumpy than Rumpelstiltskin, I, too, have been known to spin straw into gold. My areas of expertise are ecommerce, social media, SEO, web design, IT, CRM, BI, BPM, ERP, business, and communications. I am currently a regular contributor to CIO.com and have written articles for many publications (AVENUE, Entrepreneur, InternetNews, Small Business Computing) as well as for corporate newsletters (GE Capital, Mercator Software, Gevity HR). In addition, I have developed marketing collateral and PR materials for many companies (including IBM and Hitachi America, for whom my work won awards, and retail brands such as Prepster Pineapple Clothing). And I am an ace web content strategist & customer experience expert who knows how to leverage social media and SEO.

Expertise

Content Editor (online)
17 Years
Editor
22 Years
Writer
22 Years

Specialty

Entrepreneurship
9 Years
Business (general)
17 Years
Technology
17 Years

Industries


Magazine - Trade magazines/publications (B2B)
22 Years
Marketing (firm) - Small to mid-sized corp. cl
17 Years
PR (firm) - Small to mid-sized corp. clients
17 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Schiff & Schiff Communications (10+), Small Business Computing (10+), Small Business Tips & Advice (10+), House & Home (10+), CIO.com (10+), Ecommerce Guide (10+), eCRM Guide (10+), Enterprise Apps Today (10+), Enterprise Storage Forum (10+), InternetNews (3-5), Multichannel Merchant (3-5), RE/MAX Above (1-2), Entrepreneur (1-2), TownVibe.com (1-2)

Corporate Client List (# assignments last 2 yrs)

Loewy Design (3-5), Hitachi America, Ltd. (3-5), Jabra/GN Netcom (1-2), National Center for the Middle Market (1-2), ur mobile (1-2), Prepster Pineapple Clothing (3-5), Gevity HR (10+), SS|PR (10+), Transzap (10+), Valassis Direct Mail (10+), Vocera Communications (6-10), TPC Healthcare (6-10), New England Fertility (6-10)

Other Work History

Was the associate editor of AVENUE magazine, an editor at HarperCollins Publishers and at World Book International, a writer at Ogilvy & Mather, and have done freelance writing, editing, and consulting at IBM, GE Capital, World Book, Rauland-Borg Corp., and American Cash Exchange.

Technical Skills

Adobe Photoshop

Foreign Language Skills

Working knowledge of French and Russian

Computer Skills

Word, PowerPoint, Excel, Dreamweaver, HTML

Equipment

laptop (PC) + Mac (desktop), microcassette recorder, Nikon D70s digital camera, printer, scanner

References

Available upon request

Awards

My clients have won many awards for my marketing and PR work, including, most recently the 2011 MarCom Platinum Award for Corporate Brochure and the 2011 MarCom Gold Award for Writing (for Corporate Brochure).

Associations

IABC, Mediabistro, Avant Guild, IVAA

Showcase

General

12 Ways to (Not) Screw Up Your Website
(CIO.com 11/7/2012)
7 Email Marketing Tips to Gain Customers in 2013
(CIO.com 1/9/2013)
Experts from top email marketing providers Constant Contact, iContact, Emma and Mad Mimi share how you can leverage email marketing to reach and convert more customers in the new year.
Outsourcing HR
(Jupitermedia/SmallBusinessComputing.com 4/4/2006)
Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for small businesses with fewer than 10 employees. For Small Business Computing.
Management for Smarties
(IT Business Insider 1/15/2007)
Whether you've been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff.
9 Ways Google+ Can Help Your Business
(CIO.com 2/21/2012)
Top 7 Email Marketing Trends & Tips for 2011
(Internet.com/SmallBusinessComputing.com 1/12/2011)
9 Ways Mobile Commerce Will Increase Your Holiday Sales
(CIO.com 11/19/2012)
Eight Tips for a Clickable E-Mail Marketing Campaign
(Jupitermedia/Ecommerce-Guide.com 5/15/2008)
Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing.
6 Biggest Business Security Risks + How You Can Fight Back
(CIO.com 1/20/2015)
8 Strategies to Fund Your New Business
(CIO.com 11/3/2014)
14 Tips to Help New College Grads Land a (Good) IT Job
(CIO 6/26/2012)
IT recruiters and hiring managers share their advice on how recent college graduates can improve their chances of landing a job in IT.
8 Enterprise Software Predictions for 2015
(CIO.com 1/6/2015)
8 CRM Trends You Need to Watch
(CIO.com 2/2/2012)
Making AdWords Add Up for Your E-Business
(Jupitermedia/Ecommerce-Guide.com 6/16/2008)
AdVice on formulating a successful pay-per-click strategy for your online business.
15 Big Social Media Mistakes Companies Make and How to Avoid Them
(CIO.com 10/23/2013)
Get Basic Legal Help without a Lawyer
(SmallBusinessComputing.com 1/11/2007)
My article for Small Business Computing on Web sites that can provide small businesses with a broad range of valuable legal help at a fraction of the cost of a law firm.
Top 10 Tips for Using Social Media to Improve CRM
(eCRM Guide 7/15/2010)
Ten Tips for Getting the Most Out of Your CRM System
(eCRM Guide 9/27/2010)
15 Data Security Tips to Protect Your Small Business
(Small Business Computing 10/19/2010)
Is Small Business Ready for Mobile Commerce?
(Internet.com/SmallBusinessComputing.com 3/16/2011)
Experts predict that mobile devices will change the way people buy. Here's what you can do to take advantage of this booming trend.
14 Essential Steps to Launching an Ecommerce Business
(SmallBusinessComputing.com 9/20/2012)
13 Tips to Get Business Teams to Use Your CRM System
(CIO.com 3/27/2013)
Enter the Wonderful World of Word-of-Mouth Marketing
(Jupitermedia/SmallBusinessComputing.com 6/8/2006)
What could be better than free advertising? Several sites can help you spread the good word — and counter the bad — about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate positive word-of-mouth.
Skype Dials Up Group Video Calling
(Small Business Computing 6/24/2010)
Why You Need a Mobile Web Site
(Small Business Computing 3/11/2010)
8 Lead Generation Strategies That Will Boost Your Sales
(CIO.com 2/17/2015)
Tips and Tweaks to Tune-Up Your Site
(Jupitermedia/Ecommerce-Guide.com 10/4/2006)
I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush.
6 Ways Social Media Affected the Enterprise in 2012
(CIO.com 12/13/2012)
12 Recent Technologies That Have Yet to Live Up to Their Hype
(CIO.com 11/4/2013)
How to Make Video Marketing Work for Your Business
(CIO.com 4/19/2012)
Video producers, marketers and users share their tips on how to create a successful business video that generates traffic and sales for your business--not just views on YouTube.
14 Ways to Use Twitter to Market Your Business
(CIO.com 11/25/2013)
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
How to Market to Teens: Keep It Real and Simple
(Ecommerce-Guide.com 9/17/2007)
Feature article on how ecommerce businesses can better market their sites to teens, increase conversion rates and average order size.
11 Marketing Tools and Services That Should Be on Every SMB's 2012 Wish List
(Internet.com/SmallBusinessComputing.com 12/6/2011)
8 Ways to Create a Successful Multichannel Customer Experience
(CIO.com 2/23/2015)
Batten down the hatches
(Multichannel Merchant 10/1/2007)
Feature article for leading retail trade pub on preparing your business for a potential disaster.
Six Helpful Customer Support Software Solutions
(Internet.com/EnterpriseAppsToday.com 9/14/2011)
Seven Ways to Reward Your Customers and Improve Your CRM
(Internet.com/EnterpriseAppsToday.com 7/1/2011)
A Dozen Simple Ways to Improve Customer Relations
(Internet.com/EnterpriseAppsToday.com 7/27/2011)
Small Business Guide to Online Billing
(Internet.com/SmallBusinessComputing.com 6/8/2011)
How to choose an online invoicing software service — the questions to ask and the features to look for.
Ten Reasons to Combine CRM and BPM
(Internet.com/EnterpriseAppsToday.com 11/22/2011)
8 Ways to Use LinkedIn Groups to Boost Your Business
(CIO.com 1/30/2014)
10 Inexpensive Ways to Advertise Your Small Business
(Internet.com/SmallBusinessComputing.com 10/13/2011)
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.
10 Tips for Creating a Successful Google AdWords Campaign
(CIO 6/3/2014)
Social Network Marketing Meets Small Business
(WebMediaBrands/Small Business Computing 7/6/2009)
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers.
13 Tips for Keeping IT Projects Under Control
(CIO.com 3/18/2013)
Social Media -- The Next Smoking Gun
(WebMediaBrands/Enterprise Storage Forum 3/5/2009)
Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Conversation with CA's Galina Datskovsky on information governance and how to control social media in the workplace.
Ten Things You Can Learn from Your CRM System
(Internet.com/eCRM Guide 2/9/2011)
Staying Sticky on Wikipedia
(Entrepreneur 1/1/2008)
Article for Entrepreneur on how to get your business mentioned in Wikipedia, keep it there, and keep tabs on what other people and businesses are saying about you.
How a Mobile Payment Service Can Grow Your Business
(CIO.com 1/29/2013)
Small Business Web Design: The Power of Crowdsourcing
(Small Business Computing 9/22/2010)
Article on the benefits of using design crowdsourcing sites, such as 99designs and crowdSRPING
11 Tips for Successful Mobile Business Intelligence
(EnterpriseAppsToday.com 1/31/2012)
14 Tips for How to Use Pinterest for Business
(CIO.com 3/21/2012)
Setting Up Shop: A Checklist for New E-tailers
(Jupitermedia/Ecommerce-Guide.com 3/20/2008)
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
Ten Common CRM Mistakes - And How to Avoid Them
(Internet.com/eCRM Guide 4/12/2011)
Experts reveal some of the most common mistakes when choosing, deploying and using a CRM system — and what businesses can do to avoid or fix them.
How Apps Can Help You Market Your Business, Increase Sales
(Internet.com/SmallBusinessComputing.com 4/13/2011)
Three small businesses show how mobile and Facebook apps can help you attract new customers and increase how much visitors spend on your site.
11 Tips for Creating a Buzz-Worthy LinkedIn Company Page
(CIO.com 11/20/2013)
13 Common ERP Mistakes and How to Avoid Making Them
(CIO.com 3/27/2012)
10 Ways to Get the Most out of Mobile CRM
(EnterpriseAppsToday.com 5/8/2012)
Press release announcing the launch of Prepster Pineapple Clothing.
(Prepster Pineapple Clothing 3/26/2013)
Prepster Pineapple Clothing Introduces New Line of Hawaii-inspired Sweatshirts and Yoga Pants
(Prepster Pineapple Clothing 10/24/2013)
6 Mobile Trends to Leverage in 2014
(CIO.com 12/30/2013)
7 Ways Crowdsourcing Can Boost Your Brand
(CIO.com 2/13/2014)
11 Ways to Improve Your IT Team's Productivity
(CIO.com 2/6/2014)
9 Ways to Improve Employee + Customer Communication
(CIO.com 2/9/2015)
16 Tips for Ecommerce Holiday Success
(CIO.com 10/2/2013)
How and When to Build a Mobile Website
(CIO.com 2/15/2012)
Mobile technology experts discuss which enterprises need a mobile presence, the important questions to ask when developing a mobile website, what pitfalls to avoid and what to expect to pay.
Social Commerce Strategies for Small Online Businesses
(WebMediaBrands/Ecommerce-Guide.com 1/22/2009)
Every e-commerce site can benefit from adding a "social" aspect -- and it needn't be expensive or time-consuming. Tips for SMBs on adding social media applications and/or tools to their websites.
Facebook Friends Storage Vendors
(WebMediaBrands/Enterprise Storage Forum 1/21/2009)
The top social networking site works with a formidable list of data storage vendors -- and is working on some home-grown solutions too. How Facebook stores all that data.
Jabra Headset Aids Hearing Impaired Office Worker
(Jabra 11/1/2008)
Case study on how Jabra, a leading supplier of hands-free communications solutions, worked with a customer to come up with an innovative Bluetooth solution for office workers coping with hearing loss.
Why CXM Is the Next Step in Customer Interaction
(CIO.com 6/13/2012)
Experts explain the difference between customer relationship management (CRM) and customer experience management (CXM) and describe how--and why--you need to create a positive customer experience.