Linda Arroz

Studio City, CA USA

Professional Experience

My first book, "Affordable Couture," a guide for savvy shoppers I co-wrote with Jemi Armstrong, will be published in spring pf 2012. An early adaptor, at the dawn of the dot com era, I was the editor in chief of RealSize, an online portal for plus size women. As early as 1998, I was writing about the"post PC and wireless era". The first clients of Makeover Media, a content consulting firm I co-founded in the the late nineties, were VC funded start ups developing proprietary content and applications. I've been an editor and a contributor for specialty fashion consumer and beauty industry trade pubs, an on-air spokesperson and expert in the realm of upscale lifestyle and specialty fashion (plus size, tall, maternity, petite, body types) , including self esteem, health and wellness issues. Social Media


Content Editor (online)
14 Years
23 Years
23 Years


25 Years
14 Years
Women's Issues
25 Years


Broadcasting - Ent - TV (National)
23 Years
Magazine - Large Consumer/National magazines
5 Years
PR (firm) - Small to mid-sized corp. clients
13 Years

Total Media Industry Experience

23 Years

Other Work History

Carole Little Director of Marketing 1994-1995 Maternity Fashion & Beauty magazine 1993-1995 Big Beautiful Woman (BBW) magazine 1991-1995 Spiegel Catalog Spokesperson 1989-1991


iPhone, Mac Laptop, Minolta digital camera, audio recorder.


iVillage Award, I was the editor for RealSize dot com, an early dot com era portal for plus size fashion and lifestyle. no longer online.


Fashion Group International