Lori Rochino

Reading, PA USA
Contact

Professional Experience

I'm a freelance writer and author who blogs and creates information products about simplicity, lifestyle and small space design. My professional background is in marketing communications for financial services, fashion and online media companies.

Expertise

Copywriter
7 Years
Writer
6 Years
Other, Specify
7 Years

Specialty

Fashion
4 Years
Other, Specify
4 Years
Home & Garden
2 Years

Industries


Marketing (in-house) - Small to mid-sized corp. cl
7 Years
Online/new media
6 Years

Total Media Industry Experience

7 Years

Other Work History

Founder, Simply Designed Life 2014 to Present (1 year) Information products in the areas of simplicity, lifestyle and small space design under development. Freelance Writer, Online Media Companies 2009 to Present (6 years) Contributing Writer for Huffington Post. Web Content Writer for TopTenREVIEWS. Website & SEO Copywriter for ShopWiki. Fashion Reporter for Examiner. Online Marketer for M|C Communications. Corporate Marketer, Working Advantage 2008 to 2009 (1 year) Freelancer 2005 to 2007 (2 years) Web Content Manager and Blogger for AMA. Events Associate for New York Fashion Week, Bravo's Project Runway, Crohn's & Colitis Foundation. Marketing Copywriter for WBR. Business Reporter for Diversity Plus Magazine. Sales & Marketing Coordinator, R&T 2001 to 2005 (4 years) Customer Service Representative, AllianceBernstein 1999 to 2001 (2 years)

Technical Skills

Adobe Photoshop and Illustrator.

Foreign Language Skills

Working knowledge of Tagalog, French and Spanish.

Computer Skills

Microsoft Word, Excel, Dreamweaver, Content Management Systems and WordPress.

Equipment

Laptop, DSLR, iPhone and Podcast microphone.

Associations

Asian American Journalists Association (AAJA).

Showcase

Content Marketing Articles

May Is Motorcycle Safety Awareness Month
(TopTenREVIEWS 5/1/2011)
Tips on how both automobile drivers and motorcyclists can safely share the highway.
Credit Card Processing: 5 Steps to Preventing Identity Theft
(TopTenREVIEWS 1/1/2012)
Article advices credit card holding consumers how to prevent identity theft.
How to Trade Mutual Funds
(TopTenREVIEWS 9/1/2011)
Article discusses how to research and trade mutual funds for the beginning investor.
Great Scenic Routes for Riding your Motorcycle
(TopTenREVIEWS 6/1/2011)
Short piece on scenic rides to accompany website content review page I created: http://chopper-parts-accessories-review.toptenreviews.com/

Books

Fifty Shades of Simple: How to Prioritize in the Age of Information Overload
(5/1/2015)

Home Articles

7 Benefits to Living in a Smaller Home
(Huffington Post 2/11/2015)
Article for potential home buyers and downsizers on the benefits of small space living.
7 Hidden Clutter Spots in Your Home and How to Fix Them
(Huffington Post 3/22/2015)
Hidden clutter spots no one thinks of organizing.
5 Steps to a Zen Home Office
(Huffington Post 1/30/2015)
Article on decluttering and creating zen space in one's home office.
City vs. Suburbs: 5 Tradeoffs to Think About When Starting a Family
(Huffington Post 2/4/2015)
The benefits and challenges of city versus suburban living targeted at young couples wanting to start a family, or urban dwellers looking to move to the suburbs.

Organization + Productivity Articles

The Misplaced Items You Often Lose Need a Home
(lorirochino.com 1/14/2015)
Simple hacks to remembering where things are.
7 Simple Ways to Get Organized for Tax Season
(lorirochino.com 1/19/2015)
Simple ways for tax payers to organize tax documents before the tax deadline.
3 Ways to Organize Your Morning Routine with Preschool Aged Kids
(lorirochino.com 2/2/2015)
Morning routine hacks on how parents can get young children dressed, fed and out the door before school starts!
5 Steps to a Digital Detox
(lorirochino.com 1/25/2015)
Targeted towards those who need some unplugged times.

Fashion Articles

5 Steps to Shopping Your Dream Closet
(Examiner 1/27/2015)
Tips on how to declutter, organize and maintain a dream wardrobe.
Budget fashion weekend outing
(Examiner 1/27/2010)
Announced Iris Apfel Exhibit at the Peabody Essex Museum in Salem, MA.
Birkin on a Budget
(Examiner 4/26/2010)
A roundup article on Birkin inspired handbags for less.
Style and Heart: Lupita Nyong'o Wins Best Supporting Actress at the 2014 Oscars
(Examiner 3/3/2014)
Profile of Lupita Nyong'o, Oscar Winner for Best Supporting Actress in Prada gown.

Business Articles

The Sky's the Limit with Office Depot Supplier Diversity
(Diversity Plus Magazine 1/2/2006)
Robert McCormes-Ballou discusses Office Depot's commitment to including historically underutilized businesses (HUB's) in their supplier diversity initiatives.
Adorno and Yoss Stands Out in the Legal Crowd by Its Commitment to Diversity
(Diversity Plus Magazine 11/12/2005)
President Hank Adorno debunks myths of minority firm perception in the industry and stresses their core value of serving the client first.
Livia Whisenhunt Leads PS Energy Towards a Bright Future
(Caribbean Business Journal 1/1/2006)
Livia Whisenhunt discusses PS Energy's leadership role as the only full-service energy company in its industry.
PSEG Wins Regional Corporation of the Year and Coordinator of the Year Awards
(Diversity Plus Magazine 11/12/2005)
PSEG's Susan Hogan and John Anderson discuss their "win-win" strategy in their supplier diversity initiatives, which greatly attributes to their success.