Martha Spizziri

Somerville, MA USA
http://www.marthaspizziri.com
29 Years Experience

Professional Experience

Looking for a reliable freelance writer? Look no further. Clients say I'm a "dedicated," "creative," "thorough," "fair-minded," and "hard-working" writer who produces "well-crafted, well-researched articles," even when "the subject matter [is] complex" and the audience "demanding." One client says, "I was more than pleased with her work. I was thrilled." I've been called "a joy" and "a pleasure" to work with. I'm a generalist who quickly gets up to speed on any topic, including health, psychotherapy, advertising/marketing, retail, freight transportation, and road engineering. My web experience includes creating websites; producing slide shows; blogging; writing e-newsletters; and writing daily, live news updates from conferences and trade shows.

Expertise

Content Editor (online) 17 YearsCopy Editor 25 YearsReporter 22 Years

Specialty

Business (general) 15 YearsHealth 1 YearTransportation 29 Years

Industries

Magazine - Large Consumer/National magazines 4 YearsMagazine - Trade magazines/publications (B2B) 29 YearsOnline/new media 17 Years

Media Client List (# assignments last 2 yrs)

  • Music Inc. (3-5)
  • Direct Marketing News (3-5)
  • Remodeling (10+)
  • Club Industry (1-2)
  • Engineering News-Record (1-2)
  • MyBusiness (1-2)
  • Scout Cambridge (1-2)
  • Scout Somerville (1-2)
  • ProSales (1-2)

Corporate Client List (# assignments last 2 yrs)

  • Great Lakes Bay Publishing (6-10)
  • UPS Compass (6-10)
  • SAP (1-2)
  • Journal Communications (1-2)
  • MorganFranklin Consulting (1-2)
  • Tribune Brand Publishing (1-2)
  • EduRisk by United Educators (1-2)

Awards

American Society of Business Publication Editors - Gold Award, Best Online Column: Bloopers - Silver Award, Best Online Publication Design: ADC News & Solutions

Associations

ASBPE (formerly American Society of Business Publication Editors)

Other Work History

Social Media Coordinator, Dian Fossey Gorilla Fund International, March 2010-September 2010 Web Production Editor, Software Magazine July 2002 to the present Web Editor, American Society of Business Publication Editors (ASBPE) September 1996 to the present Web Editor, Modern Materials Handling magazine September 1996 to September 2001 Managing Editor, Digital News & Review July 1995 to August 1996 Assistant Managing Editor, Traffic Management magazine August 1993 to July 1995

Technical Skills

Photoshop, web design, video editing with Final Cut (Express, Pro 7 and X), Soundtrack editing with Soundtrack Pro

Computer Skills

Dreamweaver, HTML/CSS, MS Office, Mac OS X, Windows, QuarkXPress

Equipment

MacBook Pro, PC running XP, scanner, Adobe CS 4 Web Premium, Microsoft Office, OpenOffice, iLife, iWork, digital point-and-shoot cameras, 35 mm SLR film camera, audio recorder

References

"I was running a site for New York Times Digital as part of my consulting practice. I had the opportunity to ask Martha to write a few articles for me. The subject matter was complex. The audience was demanding. She performed perfectly. Her work was well written, thoughtful and on-target. More importantly, it perfectly reflected the highly sophisticated audience of online professionals at which it was aimed. I was more than pleased with her work. I was thrilled." - Paul Conley "Martha is a thorough, fair-minded, creative, and hard-working writer who produces well-crafted, well-researched articles. She is a pleasure to work with." - Karen Bachrach, DC Velocity magazine "Martha is the epitome of a valued publishing generalist. Her skills are solid and span writing, reporting, production, and page design. Martha is an asset to any team of which she has been a member." - Mitch MacDonald, DC Velocity magazine

Business-to-business writing

A Room of His Own
(Music Inc. 1/1/2014)
How The Piano Store started small and just might make it big.
Rocking the House
(Music Inc. 12/1/2013)
Tells how Kenny's Music, an independent musical-instrument retailer, has managed to thrive in a highly competitive market.
Excellence Award Winner, Advertising: Van Millwork
(ProSales 12/19/2014)
Van Millwork's video promotes a design center 100% dedicated to interior molding.
Educate and entertain
(Music Inc. 12/1/2014)
Heid Music works hard to do more than just sell to its customers.
4 Data Issues Marketers Should Not Ignore
(Direct Marketing News 1/1/2013)
Big Data is the current shiny object when it comes to data-driven marketing, but don't ignore these basics when dealing with marketing data.
Strategy First, Then Content
(Direct Marketing News 2014 Essential Guide to Content Marketing 1/31/2014)
Creating marketing content without a plan will waste time, resources, and effort.
Audits and Other Energy-Saving Measures Pay Off for University Rec Centers
(Club Industry 3/1/2013)
As budgets remain tight at many universities around the country, the need to keep costs low is increasingly important. And as green efforts remain important at many universities, some university rec centers are seeking out energy efficiency as one way to slash operating costs.
Remodeling Big 50 2014: KraftMaster Renovations
(Remodeling 5/9/2014)
Facebook and Houzz help drive business for this remodeler who has mastered the art of social media
Remodeling Big 50 2014: Messier Construction
(Remodeling 5/9/2014)
Sidelined during a labor dispute, Rick Messier took the opportunity to follow a long-held ambition: to start a construction business
Remodeling Big 50 2014: Mr. Handyman of Upper Fairfield County
(Remodeling 5/9/2014)
What began as a handyman franchise soon grew to doing a lot more than small jobs
Remodeling Big 50 2014: Carlson Homes
(Remodeling 5/9/2014)
The recession pushed Gary Carlson out of custom homes and into remodeling. It's where he now prefers to stay
8 Ways to Improve Your Work-Life Balance
(Remodeling 4/14/2014)
Yes, you can harmonize your home and business lives, and there's more than one way to do it. Want to be successful at it? Follow these eight tips to find the perfect balance between your work and home lives.
Excellence Award Winner, Facility Design: BMC
(ProSales 12/19/2014)
Design showrooms, marketing campaign bring in new customers, new business.
Building community
(Music Inc. 12/1/2014)
Nonprofit Artichoke Music is a store, a school and a performance space - and does community outreach as well.
Remodeling Big 50 2014: Tenhulzen Residential
(Remodeling 5/9/2014)
The owners of this company set out to make everything different, including the org chart that has everyone reporting to the customer
Serving the community
(Music Inc. 12/1/2014)
A new location and a rental affiliate program has helped The Music Shoppe see steady growth.
Make the Most of Your Marketing Strategy
(Remodeling 12/1/2014)
Good work and word-of-mouth advertising can only take your business so far. A detailed marketing strategy can bring in better leads and close more sales.
Member Spotlight: NJIT Students Develop Job Skills While Managing Risk
(EduRisk By United Educators 8/29/2014)
Students get training -- and help save the school money -- when they help perform safety inspections at the New Jersey Institute of Technology.

Blogging (consumer)

Scouted: Somerville Theatre Centennial
(Scout Somerville 2/20/2014)
The Somerville Theatre's 100th anniversary celebration is serving up 100 days of movies from the theater's founding through to the present day.
Scouted: Ricardo Fitten, Poet and Scientist
(Scout Cambridge 11/20/2013)
For this Cambridge, Mass., resident, life has followed a winding path.

Consumer-publication writing

How to ship perishable foods
(UPS Compass 12/1/2014)
Sending holiday goodies? Here's how to make sure they get to their destination safely.
Paying attention to your health beyond the annual physical
(Baltimore Sun/Tribune Brand Publishing 12/2/2014)
Regular physicals are a must, of course. But what you do outside the doctor's office is arguably even more important to your health. NOTE: This is a content-marketing piece.