Left- and right-brained content strategist and marketing pro with experience moving the needle on both traffic and revenue. Skills include insight-driven content strategy, ad sales marketing (RFP management and product marketing), integrated marketing strategy and execution, copywriting (conceptual, long-form, display, native ads/sponsored content, social, print, radio, TV), editorial content (print, online, video), partnership marketing, and audience development.
I launched my career as an idea generator and trend forecaster, which helped me land assignments with outlets including Rolling Stone (Hot Issues and College Notebooks), Glamour, Details and TV Guide Ultimate Cable. Since then I've developed a specialty in cross-platform content creation and marketing, working for HBO, Cox Digital Media, Amazon Studios, and IMDb. At Cox and IMDb, I also played a key role in bringing in sponsor revenue, generating ideas and helping create and pitch proposals. At IMDb and Amazon Studios, I helped build out multi
Advertising, client side
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
TV (Amazon Studios, HBO, SiTV) (10+), Media outlets (IMDb, VanityFair.com, Rolling Stone, Fitness, etc (10+)
Corporate Client List (# assignments last 2 yrs)
Toyota (10+), Cox Digital Media (10+)
Other Work History
Amazon Studios -- Wore several hats during early days, including integrated marketing strategy, partnership marketing, ecosystem merchandising, brand, series, and awards campaigns. Created series positioning, loglines, awards mission statements, PR positioning and copy, email, display, and social copy.
Cox Digital Media -- Content and ad solutions manager (native and interactive ad products, content hubs, and campaign strategy and executions. RFP management).
HBO Digital - Writer/producer for online, mobile, email, and social content. Created new discovery products and blogs.
SiTV - Marketing strategist and writer/producer for Digital, Programming, Marketing and Business Development.
Foreign Language Skills
Word, Excel, PowerPoint, Keynote, Google Analytics, AirTable, WordPress, SQL (101), XML, Final Draft, Elementor Pro, Content Symphony, HTML, MailChimp, HubSpot.
Surprise Golden Globe award for Best Comedic Series for Transparent, which we launched with small start-up staff and budget.