Melissa Pocek

Boston, MA USA
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Professional Experience

I am a very passionate digital marketer, event planner and trained journalist. For the past year I worked as a content editor at iProspect (a global digital performance agency) and led a team of specialized technology writers. I dealt with project coordination, developed marketing content strategies to drive business objectives across travel, finance, pharmaceutical verticals, and worked under tight deadlines to create vibrant and creative emails, articles, infographics, and blogs. I'm the recipient of a master’s degree in Journalism from Harvard Extension School, and have previously earned a Bachelor’s degree in American Culture and Literature from UCLA. Most recently, I've received a publishing certificate from Boston University. I'm currently the Boston host for the media outlet Mediabistro and Tech Cocktail. I'm ready to embark upon a new challenge and ready to work at a moment's notice.

Expertise

Content Editor (online)
1 Year
Writer
10 Years
Social Media
4 Years

Specialty

Food
5 Years
Health
3 Years
Technology
5 Years

Industries


Advertising agency
2 Years
Magazine - Local/Regional magazines
8 Years
Marketing (in-house) - Small to mid-sized corp. cl
5 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

iProspect (10+), Venture Fizz (3-5), Boston Phoenix (6-10)

Corporate Client List (# assignments last 2 yrs)

Liberty Mutual (Responsibility Project) (1-2)

Other Work History

Search Engine Optimization (SEO) best practices, Google Analytics, HTML, Dreamweaver, MS Word, Excel, PowerPoint, InDesign, Photoshop, Zmags, CMS, What Counts, Constant Contact, Mail Chimp E-Newsletter, experienced print and web photography, social media marketing strategy development and execution, Wordpress and BlogSpot publishing platforms, YouTube, Facebook, Google Plus, Twitter, Tumblr

Technical Skills

marketing, content strategy, teaching social media strategies for companies large and small, blogging, photography, community management, event planning, HTML

Computer Skills

SEO best practices, Google analytics, HTML, CSS, MS Word, Photoshop, Excel, PowerPoint, InDesign, Mail Chimp, and Counterpoint.

Equipment

Canon Rebel Canon EOS Rebel T2i, Macbook laptop, iPad, digital recorder, smartphone

Awards

Member of the Outstanding Student Honors Society at UCLA : Phi Theta Kappa Honor Society

Associations

Mediabistro.com, BOSSwappers, Ed2010, Slow Foods Boston, 826 National, UCLA Alumni Association, Tech Cocktail

Showcase